Item description for Food, People & Society by Lynn J. Frewer...
This book, edited and authored by a group of scientists experienced in European cross-cultural and interdisciplinary research in the field of consumer food perceptions, sensory evaluation, product image and risk research, delivers a unique insight into decision making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address fundamental issues to do with predicting food choice, consumer behavior and societal trust into quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
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Est. Packaging Dimensions: Length: 9.4" Width: 6.2" Height: 0.7" Weight: 1.75 lbs.
Release Date Jan 15, 2001
ISBN 3540415211 ISBN13 9783540415213
Availability 51 units. Availability accurate as of Oct 26, 2016 12:03.
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More About Lynn J. Frewer
Lynn J. Frewer has an academic affiliation as follows - University of Wageningen, The Netherlands.