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Sold!: Direct Marketing for the Real Estate Pro [Paperback]

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Item description for Sold!: Direct Marketing for the Real Estate Pro by Lois K. Geller...

This lively book shows the more than 1.25 million real estate agents & brokers in North America how to use the proven techniques of direct marketing to make more money and sell more units. Drawing on the principles her agency has used in successful campaigns for Ford Motor Company, Weight Watchers, and American Express, Lois introduces real estate professionals to her easy-to-use Geller's Just In Time DM Program so they can get the correct message into the proper hands at the right time. Spiced throughout with Lois's sane and savvy advice and stellar examples of winning ads and mailing pieces, SOLD! is guaranteed to help you target your marketing efforts, so you will be planting more sold signs and growing your business in no time.

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Item Specifications...

Pages   224
Est. Packaging Dimensions:   Length: 8.9" Width: 6" Height: 0.5"
Weight:   0.65 lbs.
Binding  Softcover
Release Date   Dec 19, 2006
Publisher   Capital Books
ISBN  1933102276  
ISBN13  9781933102276  

Availability  0 units.

More About Lois K. Geller

Register your artisan biography and upload your photo! Lois K. Geller is president of Mason & Geller Direct Marketing in New York City and counts leading corporations, small businesses, and entrepreneurs from around the world among her clients. She teaches Direct Marketing at New York University and is the winner of a gold ECHO Award, eight Andy
Awards, and several gold CDMA RSVP Awards.
Seth Godin is author of Permission Marketing and Unleashing the Idea Virus.

Lois K. Geller currently resides in Hollywood. Lois K. Geller was born in 1944 and has an academic affiliation as follows - New York University.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Industries & Professions > Real Estate > General
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Direct
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Reviews - What do customers think about Sold!: Direct Marketing for the Real Estate Pro?

Get "The Millionaire Real Estate Agent" instead  Sep 10, 2008
If you've never read anything about marketing yourself as a REALTOR or about branding, you might get some useful information from this book. I thought this book was a total waste of my time. "The Millionaire Real Estate Agent" by Gary Keller gives a more comprehensive explanation of lead generation and how it fits in your overall business plan. On top of that, it was written by someone who has actually sold real estate and been successful at it. Also try "The Brand Called You" by Peter Montoya for branding and direct mail advice.
One of the better books on Direct Marketing  Aug 8, 2008
This is one of the better books on Direct Marketing written with the Real Estate Agent in mind.

What I reallty liked about it is that, for once, a book for Real Estate Agents where the author offered out of the box ideas adopted from different successful Direct Marketing strategies.

What you will learn from this book is the importance of content, not just sending "New Listing" and "just Sold" postcards. It covers how to come up with the content, who you should send it to, and the importance of closing the sale.

This book might go over people with absolutely no marketing background, and might be a confirmation of what those experienced marketers already know.

I think every one should have this book and read it. If you don't get what is being taught in it, reread it or do some research on the subject you did not understaind.

I blog on similar topics and I was very delighted to see someone out there published a book specific to real estate.
Some Good Ideas  Apr 26, 2008
Some great ideas on setting up a farm and marketing to it. Some of the ideas seem to be more geared toward a product. For instance, the one time mailings using a rented list. All in all, a few good ideas with not too much blah blah.
SOLD:Direct Marketing for Real Estate  Apr 7, 2008
This is a very interesting and helpful book. It's easy to read/understand. My main purpose in buying the book was for the information on writing copy. There's a lot of good advice and suggestions on what to incorporate in my marketing efforts. I'm still reading the book and deciding what to try first. And there's more to the book than just hints on making the message/copy stronger.
Lois Gellar's book is an excellent ongoing reference for new and seasoned real estate professionals. Direct mail is only good if people see your mailing and don't immediately chunk it in the trash can, and she shows how to be competitive in the direct mail game. She has even answered questions via email for me and that is a sign of an author that stands behind the rhetoric in their books. I highly recommend this book!

Collier Swecker
Mega Agent Real Estate Team
Keller Williams Realty

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