Item description for Print and Production Finishes for CD and DVD Packaging by Loewy...
This is the first design book to look at the creativity within this growing market of DVD packaging, and its future potential.
In response to the rising interest in CDs and DVDs as desirable objects, this book explores the creation of groundbreaking packaging from a production point of view. In addition to the traditional graphic elements of cover art, it explores special features of the physical packaging itself: formats, bindings, casings, materials, textures, and finishes. From movie to music packaging, the book explores both the creative inspiration behind the work (the artwork, typography, materials, printing techniques, and formats) and the practical considerations and restrictions (record company stipulations, inclusion of essential material, and budgets). Through award-winning work from the last decade, Print and Production Finishes for CD and DVD Packaging shows how designers exploit the 2-D and 3-D qualities of CD and DVD packaging to create highly collectable works of art. From producing the latest aspirational Deluxe Box to making a standard format exciting, this book is both an indispensable practical guide and a sourcebook for ideas. By analyzing the best in the business, it gives readers a thorough understanding of the design opportunities available with standard and special packaging, and how materials and print and production processes can be utilized to create something special.
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Est. Packaging Dimensions: Length: 10.3" Width: 9.1" Height: 0.9" Weight: 2.55 lbs.
Release Date Dec 15, 2006
ISBN 294036141X ISBN13 9782940361410 UPC 080665001680
Availability 0 units.
More About Loewy
Loewy is a London-based agency with a broad consumer and corporate client base. Founded by Raymond Loewy in 1929, Loewy has been responsible for iconic work such as the design of the Coke bottle, the Greyhound bus, and the Shell logo, and more recently has designed more than 500 books for a variety of publishers. The staff at Loewy, who authored/designed this book, are also the author/designer of The Best of Brochure Design 7, 1,000 Graphic Elements, and 1,000 Type Treatments.