Item description for The Economics of Information Technology and the Media by Linda Low...
Interest in information technology and the media is growing apace. This discussion has been written to provide an economics framework for analyzing the nature and scope, as well as issues, pertaining to the new information and communication technology and revolution. It also presents some trends and perspectives from the Asia-Pacific region. While the economic principles of efficiency and competition are the same everywhere, many socio-political issues with respect to information technology and the media are unique to some specific cultural contexts. This book should be useful to students, researchers and policy-makers in mass communication, information technology and the media.
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Studio: World Scientific Publishing Company
Est. Packaging Dimensions: Length: 8.8" Width: 6" Height: 0.9" Weight: 1.3 lbs.
Publisher World Scientific Publishing Company
ISBN 9810238436 ISBN13 9789810238438
Availability 0 units.
More About Linda Low
Linda Low has an academic affiliation as follows - National University of Singapore.
Reviews - What do customers think about The Economics of Information Technology and the Media?
An Essential Text Book Feb 11, 2002
Being an Economist by training, I was captivated by the title of the book. I was also aware of the lack of literature that links the subject matters at that time.
After careful reading, I believe that this book is not a collection of economic theorems but it does provide a macro-view about how IT and the Media is evolving through time. I especially found Chapter 6 - "IT, Labour and Employment" very useful as it very elegantly provides a concise snap shot of the New Workplace with a generous dose of references. This section is very useful for HR Managers who want the long view of the New Workplace in order to analyse possible changes in compensation packages and team-building ideals.
Linda also touches on the growing digital divide between the developed and developing countries (pg 227)and has a well-stocked glossary at the end of the book.
It takes a special skill to craft a book on a theme that is changing very rapidly. I feel that Linda has performed this task admirably because she leads the reader to make his own conclusions, but thankfully provides excellent guideposts.
An essential text-book and work-book in this subject.
Good Attempt, But Only For Non-Economics People Aug 4, 2000
This book is a good overview of the field. Basic microeconomic concepts that are relevant are introduced progressively, which is good for people who are either rusty in economics or lack even the most basic background.
On the whole, however, this book is too simple for a serious study of the field if you are an economics undergraduate, because beyond the microeconomics section, the rest of the book consists mainly of definitions or citations, one after another.
The author quotes a lot from other sources, which is good if you're looking for a summary to the field. But in this way , there is little additional analysis.