Item description for Economics of the Eastern Mediterranean Region by Leo Paul Dana...
It used to be that international business and the small enterprise sector were almost mutually exclusive. Internationalization was generally limited to large corporations, while small firms tended to be local. Those days are gone. Increasing global competition is changing the nature of knowledge necessary for success in commerce. Firms will need to seek opportunities beyond familiar turf and traditional markets. For that reason, this book examines business issues and the environment for enterprise in a variety of contexts around the Middle East.
The information provided helps entrepreneurs decide where to invest, where to focus their expansion efforts and where to be especially cautious. Thus, this guide - written in easy-to-understand language - can help entrepreneurs avoid costly mistakes. It is more than a book - it is an investment!
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Studio: World Scientific Publishing Company
Est. Packaging Dimensions: Length: 0.75" Width: 6.25" Height: 8.75" Weight: 1.05 lbs.
Release Date Jan 15, 2001
Publisher World Scientific Publishing Company
ISBN 9810244746 ISBN13 9789810244743
Reviews - What do customers think about Economics of the Eastern Mediterranean Region?
a refreshing piece, outside the square May 9, 2001
Perhaps it is the troubled past and constant news of conflict that originates from the Middle East, but of the vast array of English language books written on world economies, relatively few seriously dwell on the prospects for a prosperous and powerful economic future, in this corner of the globe. The very fact that Dana has written a book on precisely this topic is evidence of his unconventional and highly enlightened world view. This book gives a unique insight into the economic situation of eleven Eastern Mediterranean countries. Many would not consider it beyond a joke to suggest that these economies may some day exert a major international influence, never mind have the potential to become global superpowers with influence on millions of lives, as Dana intimates here. In a well-drawn analogy however, Professor Robert Hamilton of the University Of Canterbury notes, in the foreword, that the same was once true of Japan! (Few would try to deny the international influence that this nation has exerted over the past few decades.) Based on the premise that technology, energy and access to affordable wages are the major contributors to economic advantage, Dana builds a logical case for the growth potential of these eleven countries, given peace is one day realised. By way of introduction, an entire chapter is devoted to an explanation of the Bazaar Economy, the history of it and how it differs to the Western firm-type economy. An understanding of this is vital as it constitutes the very heart of the culture, society and values of the people from which it was derived. Dana illustrates the inherent risks involved in attempting to do business without this cultural understanding. As a number of cases demonstrate, too many Western firms have made the extremely costly mistake of approaching business from a Western perspective, assuming this to be a globally understood one. For this, they have suffered the consequences and some will continue to do so, for years to come. Unfortunately, this is not simply an occurrence of the past, but instead appears to be a lesson many western companies are still intent on learning the hard way. Dana explains the centrality and value of interpersonal relationships to the Bizarre Economy and how these values have been replaced in the West by a focus on the product and market share; the result of governmental ideologies and free-market forces. There is a touch of irony in noting that in the West, where this concept appears to be so foreign, it is in reality gradually being re-embraced in the form of relationship-marketing, perhaps a warning to the West to maintain an open-minded and non-condescending attitude towards the "wider world". With the broader business context having been established, Dana proceeds to devote a separate chapter to the discussion of each country. He expresses a well-argued belief that understanding the historical and cultural foundations and the manner in which they affect and define the marketplace is a precondition to success within it. For this reason, each chapter begins with a general introduction followed by a concise account of the history, events and ideology that have shaped each nation. Only after this background has been established does Dana proceed to discuss the economic situation and relevant circumstances, infrastructure and policies restricting or encouraging free enterprise and the various industries of interest. Naturally, comprehension of this discussion is greatly enhanced, given the previously established understanding of the context. At the end of each chapter is a section discussing economic prospects for the future. Based on the availability of comparatively cheap labour, technology and alternative energy sources and with due consideration to the circumstances of the country, Dana draws a number of insightful conclusions. The possibilities contemplated, particularly regarding the consequences of peace and reinvestment of defence budgets are intriguing and cannot help but capture the reader's imagination. Throughout, Dana demonstrates a remarkable ability to vary his style. His enthusiasm for the subject is obvious and contagious. With the aid of a few indicative photographs, he brings alive encyclopaedia-like facts, combined with personal anecdotes and on occasion, almost poetic description to create a vivid picture of the hive (or potential hive) of entrepreneurial activity within these societies. The depth and breadth of knowledge and research procured in this book is exceptional. Aspects of religion, culture, society, history, politics and law are all discussed, to create a complete picture of the business environment in each country and the issues surrounding it. The inclusion of culture as, not just a cursory discussion, but something to be seriously considered; as the underlying sculptor of every other aspect, is both rare and insightful, especially in what is essentially a guide to world economies. In short, although at times the inclusion of a map would have been a useful aid to understanding, particularly some of the historical accounts, Dana has achieved a delicate balance in including complex historical, legal and economic issues in an easily comprehensible, yet thought-provoking style. A book of world economies, which invokes a sense of inspiration and enlightenment at the conclusion of each chapter is indeed rare. Hence, it's appeal is to a wide readership of those who are willing to ponder the realm of possibilities, with or without a background knowledge in either the Eastern Mediterranean or economics. The quality of this piece is by no means a let-down from the outstanding precedent set by Dana's first book of its kind, Entrepreneurship in Pacific Asia. Economies of the Eastern Mediterranean is a refreshing piece from an author who continues to think outside the square.