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Viral Change: The alternative to slow, painful and unsuccessful management of change in organizations [Paperback]

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Item description for Viral Change: The alternative to slow, painful and unsuccessful management of change in organizations by Leandro Herrero...

Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM uses the networks of influence which are often below the radar of the organization chart to create internal infections of success. In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights with regard to viral leadership. These insights are firmly rooted in the author's own practical experience of successfully implementing and practicing Viral Change with his clients. The second revised edition of Viral ChangeTM will appeal to any reader who is interested in how organizations are rapidly evolving today and how understanding internal social networks is changing the way we should lead and manage. Viral Change is now more than ever THE manager's handbook on how to create sustainable change in organizations.

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Item Specifications...

Pages   392
Est. Packaging Dimensions:   Length: 8.9" Width: 5.83" Height: 1.02"
Weight:   1.32 lbs.
Binding  Softcover
Release Date   Dec 7, 2006
Publisher   meetingminds
ISBN  1905776012  
ISBN13  9781905776016  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Business Life > Workplace
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Management & Leadership > Management
4Books > Subjects > Business & Investing > Management & Leadership > Motivational

Reviews - What do customers think about Viral Change: The alternative to slow, painful and unsuccessful management of change in organizations?

Wonderful guide for creating change in a large corporation  Jul 2, 2007
Reviewed by Cherie Fisher for Reader Views (6/07)

So many large corporations spend millions of dollars on programs that they think will create positive change in their organization. As the change vehicle gets bogged down in committees and long-term commitments and strategies, the originals goals are often lost. Leandro Herrero's approach in "Viral Change" is completely different. This well-written, easy-to-follow book will teach you how to create lasting change in the corporate world. The author, a psychiatrist, debunks many myths about creating change in the corporate structure and outlines the process in very simple and straightforward steps.

The author begins the book by getting you to think about your position on fifteen assumptions. These are: Big changes requires big actions, only change at the top can ensure change within the organization, people are resistant to change, cultural change is a slow and painful long-term affair, everybody needs to be involved in the change, communication and training are the vital components of change, new processes and systems create the new necessary behaviors, people are rational and will react to logical and rational requests for change, there is no point in creating change in one division without the rest of the company participating, skeptical people and enemies of change need to be sidelined, vision for change needs to come from the top and cascade down, after change, you need a period of stability and consolidation, short-term wins are tactical, but they do not usually represent real change, there will always be casualties - people not accepting change - and you need to identify and deal with them and people used to not complying with norms will be even worse at accepting change. These same assumptions are revisited at the end of the book with very different outcomes when using viral change principles.

The bottom line in "Viral Change" is that change does not have to be a long, drawn-out and painful process. It can happen very quickly by using small, incremental steps. And it does not have to have the buy-in of all the "top brass" and committees. One person, not necessarily at the top, can effect positive change by using this process. Large corporations, for-profit and not-for- profit, often get in trouble because they become inflexible and unable to change quickly to meet the increasing demands in their industries. It does not have to be this way and Leandro Herrero proves that in this insightful book "Viral Change."


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