Item description for Cybercentrism and the New CyberGens, Second Edition by A. Gordon Lansing...
Dr. Lansing A. Gordons Cybercentrism and the New CyberGens takes a fresh new look at the changing business world and the role that marketing must play to keep up with rapid increases in technology. The store front model of business is growing ever more obsolete as successive waves of tech-savvy customers flood the global marketplace. Gordons book discusses the necessity of understanding the new cyber-savvy market and the importance of branding as a trans-cultural means of product identification in the world economy. Dr. Gordon notes that the generation of tomorrow will already have been so inundated with internet advertisement that they will be resistant to such approaches. He highlights the business philosophies and practices that will best keep industry up with the social norms of the consumer. Cybercentrism and the New CyberGens keeps students up to date with the most cutting edge marketing research and practices and prepares them for the business realities of the future. With decades of experience working as an advertising copywriter, radio/television producer, and Silicon Valley marketing analyst, Dr. Gordon relies on practical industry experience to create a marketing textbook fit for the modern era. Gordons straight forward writing style and humorous metaphors make advanced concepts easily accessible, and the text is enriched visually by Gordons own vibrant artwork.
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Est. Packaging Dimensions: Length: 11" Width: 8.4" Height: 0.8" Weight: 2.05 lbs.
Release Date Jun 1, 2007
Publisher University Readers
ISBN 1934269026 ISBN13 9781934269022
Reviews - What do customers think about Cybercentrism and the New CyberGens, Second Edition?
The future of Marketing Aug 16, 2007
Dr. Gordon has a good eye for marketing and management and it shows in his book. This book is a great tool to have if you are in marketing and/or management. It helps to understand the future of the business world and where marketing is headed. The book gives a great understanding of what is going on in the global marketplace today and what is to come in the future with the store front model of business going away and the consecutive flow of tech-savvy customers taking over and flooding the global marketplace. This book is a good buy and put-together very well.
What a Book Aug 11, 2007
Excellent book: it talks about marketing concepts that go waaaaay beyond the common knowledge about marketing and talks about the future; new new new mind opening concepts! Very easy to read. I know where I was, and where I am: this books educates about the future.
The Present and Future of Marketing Jul 28, 2007
This is an excellent book that depicts what is going on in the world of marketing. Anyone looking for the what is coming in the generations of the population will find that the Cybercentrism pinpoints the next trend. This is a must have for those who are looking to be visionaries and not stuck within the box that current marketing is stagnant within.Cybercentrism and the New CyberGens, Second Edition
Revolutionary model for our digital age. Jul 20, 2007
Talk about thinking outside the box! This book is a totally fresh, radical combination of art and science. In "Cybercentism", Lansing Gordon starts out by extending Perlmutter's EPRG model, but then goes on to give us a whole new way of seeing the wired world of today. He builds a new lexicon and conceptual framework for marketing and management in the 21st century to empower both students and practitioners alike. As much as the theoretical content, I enjoy very much his original and colorful artwork and supporting exhibits. Five stars!