Reviews - What do customers think about Louis Vuitton Japan: The Building Of Luxury?
Disappointing and Shallow Jul 24, 2008
Some of the reviews made this book sound like a gem. However, after reading it I was appalled at the lack of substance and information. The author does not shed any 'innovative' ideas or strategies. The theme of the book is very interesting however, sadly it does not live up to the hype or the basic expectations of a business book. It lacks details, and is filled with fluff. The author could have taken some tips from Michael Dell's Direct from Dell which gives the reader loads of information, insight without painting just the positive points but also, the failures and disappointments that form solid learning material with regards to the building of a global brand.
Superficial self promotion Jul 17, 2008
The title promisses steps to approach todays highly competitive luxury market in Japan. What you will find is rather a company loyal autobiography. Most of the books information play in the 80's and 90's. The simple word structure allows the reader to gain superficial insight of "yesterdays" difficult market entry barriers. It is suitable as a lunch break lecture. The cover is pretty though.
Useless Sep 2, 2007
This book should be given away as a promotional item. It is completely one sided and without much insight information. After reading it you know as much as before. It might be a good read for the Luis Vuiton zombies in Japan. For a business reader it is useless!
Interesting Jan 10, 2007
One of the most interesting books on fashion I have ever read. Marketing, sales and business aspects on how the brand expanded in Japan told by an insider. Read it!
A lessons in intrenationalism. Dec 20, 2005
This is a good read for anyone interested in Japanese culture. However, the real benefit of this book is that it gives a step by step layout for addressing marketing problems in Japan. Mr. Hata's solutions are clearly Japanese in origin but giving people good value and pride of ownership is good business anywhere, not just in Japan.