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Development of the Generation 50plus [Paperback]

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Item Number 218662  
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Item description for Development of the Generation 50plus by Kristin Klebl...

The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today's Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus - the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.

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Item Specifications...

Pages   80
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.17"
Weight:   0.31 lbs.
Binding  Softcover
Release Date   Mar 9, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836407434  
ISBN13  9783836407434  

Availability  89 units.
Availability accurate as of Oct 26, 2016 05:33.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Subjects > Law > Administrative Law > Housing & Urban Development
2Books > Subjects > Law > General
3Books > Subjects > Law > Perspectives on Law > Non-US Legal Systems
4Books > Subjects > Nonfiction > Social Sciences > Demography
5Books > Subjects > Nonfiction > Social Sciences > Human Geography
6Books > Subjects > Professional & Technical > Law > Administrative Law > Housing & Urban Development

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