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Wirtschaftspsychologie [Paperback]

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Item Number 225869  
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Item description for Wirtschaftspsychologie by Klaus Moser...

Wirtschaftspsychologie - ein spannendes Fachgebiet mit groer gesellschaftlicher Relevanz und enormer Bandbreite: Von A wie Arbeitslosigkeit bis W wie Work-Life-Balance und dazwischen lebensnahe Themen wie Kundenbindung, Finanzpsychologie, Brgersinn oder kontraproduktives Verhalten durch Schdigung ffentlicher Gter. Das Lehrbuch Wirtschaftspsychologie beschreibt den Menschen innerhalb von Wirtschaftssystemen: als Konsumenten, als Verbraucher, als Brger - und deckt damit das Fachgebiet umfassend ab. Die Texte sind didaktisch aufbereitet: Ein anschaulicher Trailer fhrt in das Kapitel ein, Merkstze, Anwendungsbeispiele und Zusammenfassungen stellen wichtige Inhalte heraus. Mit Glossar zum Nachschlagen der Fachbegriffe.

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Item Specifications...

Pages   429
Est. Packaging Dimensions:   Length: 9.53" Width: 7.64" Height: 0.87"
Weight:   2.34 lbs.
Binding  Softcover
Release Date   Oct 1, 2007
Publisher   Springer
ISBN  354071636X  
ISBN13  9783540716365  

Availability  0 units.

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Product Categories

1Books > Foreign Language Books > German > Health, Mind & Body
2Books > Foreign Language Books > German > Nonfiction
3Books > Foreign Language Books > German > Professional & Technical
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
5Books > Subjects > Health, Mind & Body > Psychology & Counseling > General
6Books > Subjects > Health, Mind & Body > Psychology & Counseling > Occupational & Organizational
7Books > Subjects > Health, Mind & Body > Psychology & Counseling > Social Psychology & Interactions

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