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Storytelling: Branding in Practice [Hardcover]

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Item description for Storytelling: Branding in Practice by Klaus Fog...

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the point of telling stories anyway? What makes a good story? And how do you go about telling it so that it supports the company brand? This book is written for practitioners by practitioners. Through real life examples, simple guidelines and practical tools, the book aims to inspire companies to use storytelling as a means of building their brand - internally as well as externally.

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Item Specifications...

Pages   238
Est. Packaging Dimensions:   Length: 9.06" Width: 6.85" Height: 0.79"
Weight:   1.72 lbs.
Binding  Hardcover
Release Date   Feb 24, 2005
Publisher   Springer
ISBN  3540235019  
ISBN13  9783540235019  

Availability  0 units.

More About Klaus Fog

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Management & Leadership > Management
4Books > Subjects > Business & Investing > Marketing & Sales > Advertising
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
6Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Product Management
7Books > Subjects > Business & Investing > Reference > General
8Books > Subjects > Reference > General

Reviews - What do customers think about Storytelling: Branding in Practice?

The best how-to book on storytelling  Sep 5, 2005
I have been through a number of the most popular books on corporate storytelling, and this is by far the most useful of them. While they all contain a number of case studies, this book goes one step further and actually provides the reader with clear step-by-step guidelines on how to start using storytelling within your own organisation. Budtz, Fog and Yakaboylu evidently have a lot of real-world experience with their subject matter.
Highly informative  Jul 2, 2005
It's rare that a European book on branding is endorsed by American gurus such as Philip Kotler, Kevin Kelly and Tom Peters - even marketing guru Seth Godin calls this book "one of the very best marketing books of the year".

The strength of this book is not only its message, but in the simple way it delivers this message - through a range of anecdotes and good illustrations.

Addressing professionals working in management, sales, marketing, PR and human resources "Storyteling - Branding in Practice" is probably the first of its kind to provide a practical, hands-on set of tools for companies to apply storytelling strategically as a source to competive power.

In a few hours the book will give you insights into:
- how storytelling can be applied in a business context
- how and where to find stories about your company or brand
- how to tell these stories in a way that benefits business

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