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Guia Completa De Ama Para El Marketing De Pequenas Y Medianas Empresas [Paperback]

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Item description for Guia Completa De Ama Para El Marketing De Pequenas Y Medianas Empresas by Kenneth J. Cook...

Guia Completa De Ama Para El Marketing De Pequenas Y Medianas Empresas by Kenneth J. Cook

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Item Specifications...

Pages   215
Est. Packaging Dimensions:   Length: 9.02" Width: 6.04" Height: 0.54"
Weight:   0.78 lbs.
Binding  Softcover
Publisher   Ediciones Granica, S.A.
ISBN  8475774334  
ISBN13  9788475774336  

Availability  0 units.

More About Kenneth J. Cook

Register your artisan biography and upload your photo! Candis Stevenson Cook Candis had 13 years experience at Synecticsworld, Inc. in strategy, group creativity facilitation, consumer insight research, new product invention, business process innovation, and developing custom workshops. She developed the Synectics Leadership Coaching Program. Her clients included IBM, Nabisco, Burger King, CNN, and Bank of America. Before Synecticsworld, Candis held a broad range of sales and marketing positions during 19 years in the information technology industry - sales, sales management, channel strategy, PC product management, corporate positioning and strategy, and technology planning. Candis has guest-lectured at the Harvard Business School on the group creative process. She was a member of a Harvard Business School research team studying factors that influence team effectiveness and creativity. [August 2002 Harvard Business Review, "Creativity under the Gun" and The Progress Principle, by Amabile & Kramer, 2011] Candis graduated from Cabrini College (Radnor, PA) Summa Cum Laude, with the Psychology Department Award for Excellence. Kenneth J. Cook Prior to founding Peer to Peer Advisors (the largest independent peer advisory board services company in New England), Ken spent 25 years consulting with high growth and middle market companies, focusing on marketing, sales and growth strategies. During his private consultancy, he was one of four consultants that Inc. Magazine contracted nationally to work with the Inc. 500. en's writing includes The Wisdom of Our Peers; The AMA Complete Guide to Small Business Marketing; The AMA Guide to Strategic Planning for Small Business; and monthly columns for multiple city business journals Ken has spoken at Inc. Magazine Conferences, National Innovation Workshops for The U.S. Chamber of Commerce, and for Fortune 500 companies, including IBM, AT&T, NCR and Verizon. He worked with The Department of Defense as a Senior Consultant in their Mentor/Protege Program, and was a former adjunct faculty member at Boston University and Wright State University's Management Education Centers.

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Product Categories

1Books > Subjects > Business & Investing > Economics > Microeconomics
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
3Books > Subjects > Business & Investing > Small Business & Entrepreneurship > General

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