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The Fundamentals of Creative Advertising (Fundamentals) [Paperback]

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Item description for The Fundamentals of Creative Advertising (Fundamentals) by Ken Burtenshaw...

How advertising agencies create successful campaigns

* From the creative brief to the campaign--a full overview of the advertising process

An introduction to the advertising process, The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available to the advertiser, the thinking and planning behind the campaign, the creative brief, and most importantly, the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs. Authoritative and easy to understand, this book is a necessity for everyone interested in the art of advertising.

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Item Specifications...

Pages   176
Est. Packaging Dimensions:   Length: 8.9" Width: 7.87" Height: 0.63"
Weight:   1.37 lbs.
Binding  Softcover
Release Date   Nov 5, 2006
Publisher   AVA Publishing
ISBN  2940373183  
ISBN13  9782940373185  

Availability  0 units.

More About Ken Burtenshaw

Register your artisan biography and upload your photo! Ken Burtenshaw is the head of the bachelor of arts in advertising program at Southampton Solent University.

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Product Categories

1Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
2Books > Subjects > Arts & Photography > Graphic Design > Graphic Arts > General
3Books > Subjects > Business & Investing > Marketing & Sales > Advertising
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

Reviews - What do customers think about The Fundamentals of Creative Advertising (Fundamentals)?

Once read  May 29, 2008 feels the one book I could do wihtout. I know it's supposed to provide fundamentals but it's really the first and only book of advertising that's given me absolutely nothing.
For me it was a waste of money.

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