Item description for Design Management: Managing Design Strategy, Process and Implementation (Ava Academia) by Kathryn Best...
* Detailed information plus examples of successful practice * Step-by-step guide to planning and implementing good design management * Must-have for design students, architects, business managers, moreDesign Management considers the relationship between design and management and reveals how that relationship contributes to business. A clear, step-by-step guide to planning and implementing a project from conception to delivery, it focuses on the underlying strategy and process of good design management. Author Kathryn Best, a world-renowned authority, gives examples of successful practice from her own casebooks. Indispensable to design students and anyone involved in design management, marketing, media communications, and business study, as well as everyone interested in the balance between design and creativity, Design Management is an essential purchase.
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Est. Packaging Dimensions: Length: 0.75" Width: 10" Height: 13" Weight: 2.4 lbs.
Release Date Nov 15, 2006
Publisher AVA Publishing
ISBN 2940373124 ISBN13 9782940373123
Availability 0 units.
More About Kathryn Best
Kathryn Best, a designer, has worked as an architect, interior designer, and design consultant for architecture firms and brand/design consultancies. She currently consults in design process, strategy, and management, both commercially and in academia. She lives in Surrey, UK.
Reviews - What do customers think about Design Management: Managing Design Strategy, Process and Implementation (Ava Academia)?
simple, clear, concise Dec 8, 2007
This book presents the structure that sustains the design discipline in the (corporate) world today. You will get more info about the process, the vision and in the end - your own role in this entire structure. It is a great eye opener for the designer engaged only in designing, and a good reference for the manager involved in the process. The graphics gives engagement to the reading. Makes for a good reference book. That's the only reason I got it, since the price tag is considerably high.
Perfect for professional development Aug 29, 2007
The book is an excellent example of the successful combination between theory and practice. Structured as a hypertext the book allows you to open and read at from any page or passage. A lot of contemporary cases from all over the world show you a wide scope of design management specifics. After reading the book you'll be armed with the up-to-date ideas and concepts. This masterpiece by Kathryn Best is most useful for the design practitioners as well as for students or lecturers. Being a lecturer in design management and professional development I can note easy language, in-depth explanations and a good glossary of terms used in design management.