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Dealing with Consumer Uncertainty [Hardcover]

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Item Number 230321  
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Item description for Dealing with Consumer Uncertainty by Karin Bergmann...

The current practice of communication in the nutritional economy often produces significant uncertainty in a large fraction of the population. Efficient and comprehensive publicity by entrepreneurs on the industrial production of foodstuffs needs a new concept for communication between producers, processors, wholesalers, retailers, and end users. Without overgeneralizing, the author explains what makes the consumers uncertain and which consequences this uncertainty has for their nutritional behavior. The main aim of this book is the empirical explanation of the connection between the uncertainty concerning the health value of industrially produced foodstuffs and the behavior of consumers in relation to information. It shows how consumers currently perceive the publicity activities of the food industry and what their needs are as far as information is concerned. The practical consequences derived from the empirical results are comprehensibly described.

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Item Specifications...

Pages   240
Est. Packaging Dimensions:   Length: 9.5" Width: 6.2" Height: 0.7"
Weight:   1.15 lbs.
Binding  Hardcover
Release Date   Mar 5, 2002
Publisher   Springer
ISBN  3540425292  
ISBN13  9783540425298  

Availability  57 units.
Availability accurate as of May 26, 2017 01:06.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Public Relations
3Books > Subjects > Cooking, Food & Wine > Canning & Preserving
4Books > Subjects > Medicine > Specialties > Pathology > Clinical Chemistry
5Books > Subjects > Professional & Technical > Medical > Medicine > Internal Medicine > Pathology > Clinical Chemistry
6Books > Subjects > Science > Agricultural Sciences > Food Science
7Books > Subjects > Science > General

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