Item description for The Road to Dr Pepper, Texas: The Story of Dublin Dr Pepper by Karen Wright, Marjolijn De Jager, Rachel Lawrence, Maxine Whittaker, Chetan Choithani, Yuki Ameda, Glenn Barr & Kevin Nowlan...
The Road to Dr Pepper, Texas is the story of Dublin Dr Pepper Bottling Co., a David-Goliath case study of the world's first Dr Pepper bottling plant and the only one that has always used pure cane sugar in spite of compelling reasons to switch sweeteners.
The book traces the story from the founder's birth through the contemporary struggles of a tiny independent, family-owned franchise against industry giants.
Owners of the plant have been touched by every major social, economic, and political issue of the past 114 years, and many of those forces threatened the survival of the plant.
The Dublin plant's 100th birthday in 1991 was a turning point because the national media created an identity so unique that it has taken on a life of its own. Thanks to the Travel Channel, Food Network, Texas Monthly,Southern Living, and others, the Dublin plant and museum attract tens of thousands of tourists every year, and Dublin Dr Pepper is consumed around the world through internet sales.
The Road to Dr Pepper, Texas tells how a small plant ignored most of the cherished rules of production and marketing-and succeeded-in spite of not speeding up production, not expanding its franchise area, not cutting production costs, and not adapting to changing times.
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Est. Packaging Dimensions: Length: 0.5" Width: 6" Height: 9" Weight: 0.6 lbs.
Release Date Jan 30, 2006
Publisher State House Press
ISBN 1933337044 ISBN13 9781933337043
Availability 0 units.
More About Karen Wright, Marjolijn De Jager, Rachel Lawrence, Maxine Whittaker, Chetan Choithani, Yuki Ameda, Glenn Barr & Kevin Nowlan
About Modern Painters Magazine: Independently published, lavishly illustrated, and dedicated to brilliant writing with broad appeal, "Modern Painters" has emerged over the past 15 years as one of the world's leading art magazines. About the General Editor: Karen Wright has been the editor of "Modern Painters" since 1988. She was the editor of "The Grove Book of Writing on Art."
Reviews - What do customers think about The Road to Dr Pepper, Texas: The Story of Dublin Dr Pepper?
Not a 10, better than a 2 maybe a 4? May 24, 2007
While this book was not too bad for someone familiar with the Kloster's and Dublin and Dr Pepper history, it won't appeal to a very wide audience. It was well researched. It tries to cover the history of Dublin Texas, the history of Dr Pepper, and the History of the owners of Dublin Dr Pepper Bottling Co. Each could be it's own or several books.