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Advertising and Hong Kong Society [Paperback]

By Kara Chan (Editor)
Our Price $ 14.70  
Retail Value $ 21.00  
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Item Number 175178  
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Item description for Advertising and Hong Kong Society by Kara Chan...

Advertising and Hong Kong Society is a book of diversified interests, both local and global, and at the same time cultural, commercial, political, cultural, and sociological. While other advertising books focus on how to maximize the persuasion process and minimize its cost to the advertiser, this book considers the social, psychological, legal, and ethical impact that may result from a campaign from advertising generally. It provides readers with an understanding of the role of advertising as a form of social communication. It enhances the sensitivity of prospective advertising practitioners to the social consequences of their work, and provides them with sufficient understanding of the regulatory environment to enable them to avoid unnecessary legal entanglement and, hopefully, to develop their sense of professional ethics. This book aims at providing suggestions and solutions to make advertising better for society while also more effective for marketers. The Hong Kong experience will provide food for thought for all.

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Item Specifications...

Studio: The Chinese University Press
Pages   233
Est. Packaging Dimensions:   Length: 0.5" Width: 5.75" Height: 8.75"
Weight:   0.8 lbs.
Binding  Softcover
Release Date   Jan 15, 2006
Publisher   The Chinese University Press
ISBN  9629962640  
ISBN13  9789629962647  

Availability  0 units.

More About Kara Chan

Register your artisan biography and upload your photo! Kara Chan is currently Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She actively involves in research on Hong Kong and China's consumer behavior and advertising, and environmental studies. She recently completd a research project on Advertising and children in China.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Advertising
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Marketing & Sales > Marketing
5Books > Subjects > Nonfiction > Social Sciences > Media Studies

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