Item description for Advertising and Hong Kong Society by Kara Chan...
Advertising and Hong Kong Society is a book of diversified interests, both local and global, and at the same time cultural, commercial, political, cultural, and sociological. While other advertising books focus on how to maximize the persuasion process and minimize its cost to the advertiser, this book considers the social, psychological, legal, and ethical impact that may result from a campaign from advertising generally. It provides readers with an understanding of the role of advertising as a form of social communication. It enhances the sensitivity of prospective advertising practitioners to the social consequences of their work, and provides them with sufficient understanding of the regulatory environment to enable them to avoid unnecessary legal entanglement and, hopefully, to develop their sense of professional ethics. This book aims at providing suggestions and solutions to make advertising better for society while also more effective for marketers. The Hong Kong experience will provide food for thought for all.
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Studio: The Chinese University Press
Est. Packaging Dimensions: Length: 0.5" Width: 5.75" Height: 8.75" Weight: 0.8 lbs.
Release Date Jan 15, 2006
Publisher The Chinese University Press
ISBN 9629962640 ISBN13 9789629962647
Availability 0 units.
More About Kara Chan
Kara Chan is currently Professor and Public Relations and Advertising option coordinator in the Department of Communication Studies, Hong Kong Baptist University. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the academia. She actively involves in research on Hong Kong and China's consumer behavior and advertising, and environmental studies. She recently completd a research project on Advertising and children in China.