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Advertising Now! TV commercial [Paperback]

By Julius Wiedemann (Editor)
Our Price $ 27.99  
Retail Value $ 39.99  
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Item Number 220674  
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Item description for Advertising Now! TV commercial by Julius Wiedemann...

As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.

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Item Specifications...

Pages   383
Est. Packaging Dimensions:   Length: 1.5" Width: 8" Height: 10"
Weight:   3.54 lbs.
Binding  Softcover
Release Date   Feb 3, 2008
Publisher   Taschen
ISBN  3822840297  
ISBN13  9783822840290  

Availability  170 units.
Availability accurate as of Oct 22, 2016 08:14.
Usually ships within one to two business days from Momence, IL.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Julius Wiedemann

Register your artisan biography and upload your photo! Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up Taschen's digital collection with titles such as Digital Beauties, 1000 Game Heroes, Animation Now! and Taschen's 1000 Favorite Websites.

Julius Wiedemann currently resides in Tokyo.

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Product Categories

1Books > Foreign Language Books > French > All French Books
2Books > Foreign Language Books > French > Arts & Photography
3Books > Foreign Language Books > French > Entertainment
4Books > Foreign Language Books > French > Nonfiction
5Books > Foreign Language Books > German > All German Books
6Books > Foreign Language Books > German > Arts & Photography
7Books > Foreign Language Books > German > Entertainment
8Books > Foreign Language Books > German > Nonfiction
9Books > Special Features > New & Used Textbooks > Business & Finance
10Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
11Books > Special Features > New & Used Textbooks > Humanities > Communications > Film Studies
12Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
13Books > Subjects > Arts & Photography > Graphic Design > Commercial > Illustration
14Books > Subjects > Business & Investing > Marketing & Sales > Advertising
15Books > Subjects > Computers & Internet > Graphics & Illustration > General
16Books > Subjects > Entertainment > Movies > General
17Books > Subjects > Entertainment > Television > General
18Books > Subjects > Entertainment > Television > History & Criticism

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