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Advertising Now. Print (Midi Series)

By Julius Wiedemann (Editor)
Our Price $ 27.99  
Retail Value $ 39.99  
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Item Number 220675  
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Item description for Advertising Now. Print (Midi Series) by Julius Wiedemann...

Highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. This guide is useful for advertising students and professionals, and graphic designers.

Publishers Description
Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world.

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Item Specifications...

Pages   640
Est. Packaging Dimensions:   Length: 1.5" Width: 8" Height: 10"
Weight:   4.75 lbs.
Release Date   Apr 1, 2006
Publisher   Taschen
ISBN  3822840270  
ISBN13  9783822840276  

Availability  0 units.

More About Julius Wiedemann

Register your artisan biography and upload your photo! Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up Taschen's digital collection with titles such as Digital Beauties, 1000 Game Heroes, Animation Now! and Taschen's 1000 Favorite Websites.

Julius Wiedemann currently resides in Tokyo.

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Product Categories

1Books > Foreign Language Books > French > All French Books
2Books > Foreign Language Books > French > Arts & Photography
3Books > Foreign Language Books > French > Entertainment
4Books > Foreign Language Books > French > Nonfiction
5Books > Foreign Language Books > French > Professional & Technical
6Books > Foreign Language Books > German > All German Books
7Books > Foreign Language Books > German > Arts & Photography
8Books > Foreign Language Books > German > Entertainment
9Books > Foreign Language Books > German > Nonfiction
10Books > Foreign Language Books > German > Professional & Technical
11Books > Foreign Language Books > Italian > Arts & Photography
12Books > Foreign Language Books > Italian > Entertainment
13Books > Foreign Language Books > Italian > Nonfiction
14Books > Foreign Language Books > Italian > Professional & Technical
15Books > Special Features > New & Used Textbooks > Humanities > Art & Music > Studio Art > Design
16Books > Subjects > Arts & Photography > Art > Art History
17Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
18Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
19Books > Subjects > Arts & Photography > Graphic Design > Commercial > Illustration
20Books > Subjects > Arts & Photography > Graphic Design > Pop Culture
21Books > Subjects > Arts & Photography > Graphic Design > Typography
22Books > Subjects > Nonfiction > Social Sciences > Popular Culture

Reviews - What do customers think about Advertising Now. Print (Midi Series)?

Buy it now  Jan 25, 2008
Fantastic, amazing, incredible. I did miss a couple of campaigns, but overall it's a great advertising book, bringing a lot of campaigns from different years together.
Very Good  Aug 27, 2007
I was interested for this book because of a friend. It is excellent, I recommends for everybody that likes advertising and needs references.
Outstanding Book.  Jul 28, 2007
This book has a nice review of the best ads of 2005/2006. I would recommend it for collectors. Very nice quality also on the cover.
Good resource.  May 9, 2007
I find this to be a very useful, thorough advertising design / marketing student's resource. As with most printed ads in award books or publications, you wish the images were a little larger but the ideas are there as well as the layouts. I'm still going through it with a fine tooth comb and am very happy with my investment.

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