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Advertising Now. Online

By Julius Wiedemann (Editor)
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Item Number 220518  
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Item description for Advertising Now. Online by Julius Wiedemann...

Overview
Aims to provide a study of commercial communication in the world. Divided into chapters by subject, this work examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London.

Publishers Description
Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you?ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..


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Item Specifications...


Pages   448
Est. Packaging Dimensions:   Length: 1.25" Width: 8" Height: 9.75"
Weight:   4.15 lbs.
Release Date   Oct 1, 2006
Publisher   Taschen
ISBN  3822849561  
ISBN13  9783822849569  


Availability  0 units.


More About Julius Wiedemann


Register your artisan biography and upload your photo! Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up Taschen's digital collection with titles such as Digital Beauties, 1000 Game Heroes, Animation Now! and Taschen's 1000 Favorite Websites.

Julius Wiedemann currently resides in Tokyo.

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Product Categories

1Books > Foreign Language Books > French > Arts & Photography
2Books > Foreign Language Books > Italian > Arts & Photography
3Books > Foreign Language Books > Italian > Nonfiction
4Books > Foreign Language Books > Italian > Professional & Technical
5Books > Foreign Language Books > Portuguese
6Books > Special Features > Spanish > Computación e internet
7Books > Subjects > Arts & Photography > Art > Art History
8Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
9Books > Subjects > Arts & Photography > Graphic Design > Commercial > Illustration
10Books > Subjects > Business & Investing > General
11Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing
12Books > Subjects > Computers & Internet > Home & Office > Internet



Reviews - What do customers think about Advertising Now. Online?

Advertising Book  Mar 18, 2008
Its an incredible reference. I recommend that book to everyone with an opened mind, bcs its is the new world for an advertising.
 
An expensive but great gift for advertising addicts  Jan 24, 2008
a bit long winded. but some great interviews and copy. makes for a great coffee table book.
 

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