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Future trends in conference tourism [Paperback]

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Item Number 218657  
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Item description for Future trends in conference tourism by Julia Peis...

The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna, which are both representative cities of the conference tourism in Asia and Europe respectively. A portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established. Future trends in conference tourism have been categorised in six sections which are explained in the book. The destination which will be the first to orientate its marketing strategies according to these trends could have an enormous advantage in the future. In order to compare Hong Kong's and Vienna's marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis was made. The book addresses decision makers of the conference industry, marketing managers of conference centres and conference organisers.

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Item Specifications...

Pages   188
Est. Packaging Dimensions:   Length: 9.61" Width: 6.69" Height: 0.4"
Weight:   0.68 lbs.
Binding  Softcover
Release Date   Mar 30, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836408562  
ISBN13  9783836408561  

Availability  98 units.
Availability accurate as of Oct 25, 2016 06:45.
Usually ships within one to two business days from La Vergne, TN.
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Product Categories

1Books > Subjects > Business & Investing > Industries & Professions > Hospitality, Travel & Tourism
2Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General

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