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The UK Fast Moving Consumer Good (FMCG) Business [Paperback]

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Item description for The UK Fast Moving Consumer Good (FMCG) Business by Julia Menke...

With regard to the topic "New Methods of Technology and their Appropriateness for the UK Fast Moving Consumer Good (FMCG) Business", this work deals with the description of the current communication strategy of FMCG manufacturers compared with new methods of communication. Since advertisements of FMCGs appeal to a wide audience and are dependent on being transmitted frequently, FMCG manufacturers predominantly rely upon traditional mass media. Nowadays FMCGs are characterised as low-involvement products and are exposed to higher competition. In order to stay competitive it is vital for FMCG manufacturers to arouse brand awareness thus ensuring the brand's perception by the consumer. Since they are not in a position to recognise the consumers needs due to lack of appropriate measurement, FMCG manufacturers need to become attentive to the new methods, which fulfil the today's requirements of targeting consumers effectively. In contrast to traditional media the new methods of technology offer good opportunities to satisfy the needs of the modern consumer by delivering customised advertisements. Due to the interactivity of advertisements, the new formats enable better brand awareness by adding value to the brand in form of entertainment and information.

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Item Specifications...

Pages   76
Est. Packaging Dimensions:   Length: 9.45" Width: 6.54" Height: 0.39"
Weight:   0.44 lbs.
Binding  Softcover
Release Date   Jun 18, 2007
Publisher   VDM Verlag Dr. Mueller e.K.
ISBN  3836416298  
ISBN13  9783836416290  

Availability  67 units.
Availability accurate as of May 24, 2017 02:37.
Usually ships within one to two business days from La Vergne, TN.
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1Books > Subjects > Business & Investing > Business Life > Communication > General
2Books > Subjects > Business & Investing > Business Life > Communication > Meetings & Presentations
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Small Business & Entrepreneurship > General

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