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The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary

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Item description for The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary by Joseph A. Michelli...

With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there -- the partners -- and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way.

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Item Specifications...

Est. Packaging Dimensions:   Length: 7.5" Width: 5.3" Height: 1.2"
Weight:   0.4 lbs.
Binding  CD
Release Date   Sep 25, 2007
Publisher   American Media International
ISBN  1933309644  
ISBN13  9781933309644  

Availability  0 units.

More About Joseph A. Michelli

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Joseph A. Michelli, Ph.D., is the bestselling author of Prescription for Excellence and The Starbucks Experience. He is an internationally sought after speaker and organizational consultant who has been featured on The Glenn Beck Show and CNBC s On the Money."

Joseph A. Michelli was born in 1960.

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Product Categories

1Books > Audio CDs > Business > General
2Books > Subjects > Business & Investing > Biographies & Primers > Company Profiles
3Books > Subjects > Business & Investing > General

Reviews - What do customers think about The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary?

Extraordinary Success Begets Extraordinary Lessons  Sep 1, 2008
"Experience is a hard teacher because she gives the test first, the lesson afterward." --Vernon Sanders Law.

When reading the title, The Starbucks Experience, a reader could take it one of two ways: a story about the experience of Starbucks as a company, or the story of the experience that Starbucks sells to its customers. I took it as the latter but in any case author Joseph A. Michelli presents valuable lessons for business.

These lessons can be distilled down to his five principles that he uses to describe Starbucks: Make It Your Own, Everything Matters, Surprise and Delight, Embrace Resistance, and Leave Your Mark.

Each of these principles is discussed in a chapter of its own. An "Introduction" and "Final Word" help to frame the discussion: understanding that while Starbucks is not perfect, it is clearly a huge success, and that what follows is an attempt to describe what Starbucks does well--being Starbucks--and how that translates into a strong connection to its customer base.

In roughly 180 pages, Michelli guides the reader through each of these principles, describing what it means with a rich tapestry of anecdotes. Using insets labeled "Create Your Own Experience" and "Ideas to Sip On," Michelli encourages the reader to reflect upon the material and to make application.

Whether you're a fan of Starbucks is immaterial; this "skinny half-caf" book is an effective presentation of what has made Starbucks so successful at selling what has become an everyday luxury.
Caution Hot  Aug 29, 2008
OK a friend gave me this book. I'm not a coffee drinker and dont really care to be one, so I was thinking well this book isn't going to have anything for me. Boy was I wrong....
This book is very well written, the author uses actually illistrations to point out how great of a company Starbucks is. This book shows how it views its employees (partners), how is views society, and how they want Starbucks to be more about people then selling coffee.
I find myself wanting to quit my job and take the pay cut to go and serve coffee.
This books has also been showing me how to be a good manager and how to really try to be a better employee.
pleasantly surprised  Jun 28, 2008
This is a great book for business leaders looking for new ideas and strategies to implement into their business and for those who want to learn a little more about the business principals that Starbucks is founded on.

Michelli offers many examples and case studies throughout the book and includes thought provoking "create your own experience" and "thoughts to sip on" to help the reader implement ideas into their own business practices. The Starbucks Experience offers an in-depth look at the Company's branded customer service over the years.

This book is packed with useful information and ideas. I was pleasantly surprised by the high standards that Starbucks follows; from the way employees are treated to the environmental efforts, and much more. The only weakness is that the examples do get a little repetitive, as the same kinds of principals are emphasized over and over.

Samantha Marroquin
Careful, the book you're about to read is extremely gushy.  Jun 17, 2008
While the author ends his introduction stating that he is "not here to sell you on the company" or "not here to convince you that Starbucks is one of the best global business enterprises", it's hard to read the next 181 pages without thinking that that's exactly what he's doing.

If you're a Starbucks fan(atic) then this is a wonderful book to make yourself feel good and make the Starbucks PR team very happy.

As a business book with "keen insight on the transformational power of Starbucks" (as the dust cover teases) then it leaves a lot to be desired.

Writing, alas, not up to the ideas  May 2, 2008
Other reviews have dealt at length with the ideas presented in this book, and I won't belabor them here. While Starbucks sounds like a visionary company, and its philosophy is presented in a clear, easy-to-follow format, the writing makes "The Starbucks Experience" difficult to slog through. This is not unusual in motivational books I've read--those by Stephen Covey and Patrick Lencioni spring immediately to mind (why is it that books dedicated to excellence don't seem to attract editors with a concomitant commitment?). Mr. Michelli has rounded up the requisite supply of raves from other motivational-book authors, and if you liked Covey and Lencioni, you'll probably love him. If not, though, be prepared to grit your teeth. Memo to Mr. Michelli: it may be acceptable to use Starbucks as an adjective (and therefore with no apostrophe) in phrases like "Starbucks leadership" and "Starbucks partners," but it is NOT in phrases that are clearly possessive, such as "Starbucks [sic] rapid growth." Your decision to simply abandon the use of apostrophes throughout, rather than find an editor who knows how to punctuate, was not well taken.

"The Starbucks Experience" has a few memorable and excellent anecdotes, others that are deceptively simple, and still others that are just simplistic, period. Like the little girl with the curl, when it's good, it's very, very good, and when it's bad, it's, um, not so good.

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