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Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums [Hardcover]

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Item Number 244886  
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Item description for Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums by A Cazier Joseph...

The rise of the internet as a global trading platform has focused increased attention on trust in business relations. Ebay is just one example of the thousands of online auctions and exchanges that facilitate transactions among parties who may not be able to directly communicate. In these exchanges, trust is facilitated through the use of rating systems. Research indicates that trust is positively related to consumer willingness to pay higher prices and disclose information. This pioneering study shows that in addition to trust, a value congruence strategy can be employed to charge higher prices and increase disclosure of personal information. Value congruence reflects shared beliefs between the firm and the consumer. In fact, the author finds that value congruence is more powerful than trust in fostering these desired outcomes. Value Congruence and Trust Online is must reading for any business scholar or executive concerned with pricing, privacy issues, and marketing strategy online. Marketing academics will also find great value in the rigorous and detailed method and model employed. The results are a significant advance in our understanding of how to effectively market online.

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Item Specifications...

Pages   208
Est. Packaging Dimensions:   Length: 9.1" Width: 5.9" Height: 0.8"
Weight:   0.9 lbs.
Binding  Hardcover
Release Date   Sep 15, 2005
Publisher   Cambria Press
ISBN  1934043028  
ISBN13  9781934043028  

Availability  93 units.
Availability accurate as of May 30, 2017 09:16.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Mail Order
3Books > Subjects > Computers & Internet > Digital Business & Culture > Web Marketing

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