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La Ventaja Invisible (Invisible Advantage, Spanish Edition) [Paperback]

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Item Number 203656  
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Item description for La Ventaja Invisible (Invisible Advantage, Spanish Edition) by Jonathan Low...

Estamos asistiendo a una transformacin radical en el proceso de creacin de valor en las empresas. Factores intangibles, como activo de marca, propiedad intelectual o capital humano, estn alterando profundamente la forma de dirigir equipos, el diseo y comercializacin de nuevos productos o las relaciones con los clientes. Sin embargo, un gran nmero de empresas no tiene en cuenta las enormes oportunidades que generan estos activos o el riesgo que implica su descuido.

La ventaja invisible le ofrece un marco para comprender esa profunda metamorfosis y le propone alternativas para potenciar, conservar e incrementar el valor de los intangibles, que le harn cambiar la visin de su negocio y actuar de acuerdo a unos nuevos parmetros.

Las ideas y las relaciones son las nuevas monedas de la economa. La buena noticia es que ahora ya podemos valorar su influencia en la toma de decisiones. Ameno e innovador, La ventaja invisible representa una autntica brjula para la nueva economa que ayudar a los directivos a atraer a empleados de mayor talento, a clientes ms rentables, a socios ms valiosos y a inversores idneos.

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Item Specifications...

Pages   320
Est. Packaging Dimensions:   Length: 8.2" Width: 5.3" Height: 1.1"
Weight:   0.85 lbs.
Binding  Softcover
Publisher   Empresa Activa
ISBN  8495787601  
ISBN13  9788495787606  

Availability  0 units.

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Product Categories

1Books > Subjects > Business & Investing > Business Life > General
2Books > Subjects > Business & Investing > Management & Leadership > Management

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