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Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity) [Paperback]

By Jonathan L. Walton (Author)
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Item description for Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity) by Jonathan L. Walton...

Through their constant television broadcasts, mass video distributions, and printed publications, African American religious broadcasters have a seemingly ubiquitous presence in popular culture. They are on par with popular entertainers and athletes in the African American community as cultural icons even as they are criticized by others for taking advantage of the devout in order to subsidize their lavish lifestyles.

For these reasons questions abound. Do televangelists proclaim the message of the gospel or a message of greed? Do they represent the "authentic" voice of the black church or the Christian Right in blackface? Does the phenomenon reflect orthodox "Christianity" or ethnocentric "Americaninity" wrapped in religious language?

Watch This seeks to move beyond such polarizing debates by critically delving into the dominant messages and aesthetic styles of African American televangelists and evaluating their ethical implications.

Citations And Professional Reviews
Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity) by Jonathan L. Walton has been reviewed by professional book reviewers and journalists at the following establishments -

  • Choice - 11/01/2009

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Item Specifications...

Studio: NYU Press
Pages   283
Est. Packaging Dimensions:   Length: 8.8" Width: 5.9" Height: 0.7"
Weight:   0.95 lbs.
Binding  Softcover
Release Date   Feb 1, 2009
Publisher   NYU Press
ISBN  0814794521  
ISBN13  9780814794524  

Availability  136 units.
Availability accurate as of Oct 25, 2016 04:26.
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More About Jonathan L. Walton

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Jonathan L. Walton is Assistant Professor of Religious Studies at the University of California, Riverside.

Jonathan L. Walton has published or released items in the following series...

  1. Religion, Race, and Ethnicity (Paperback)

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Product Categories

1Books > Subjects > Religion & Spirituality > Christianity > Evangelism > General
2Books > Subjects > Religion & Spirituality > Christianity > Evangelism

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Reviews - What do customers think about Watch This!: The Ethics and Aesthetics of Black Televangelism (Religion, Race, and Ethnicity)?

For both the academic and the interested  Apr 19, 2009
Whether you are familiar with the topic or not, Watch This! works first to orient the reader within the historical nexus of media and religion, and offer an evaluative account of the intricacies that characterize the emergence of African American religious broadcasting. Atop this foundation Walton skillfully constructs a balanced, inventive, and artistic ethical appraisal of the movement which acts to challenge congregant and critic alike.
One of the best books I've read in the study of religion  Apr 13, 2009
An absolutely amazing theological approach to study the religion and Black televangelism. Walton structures his book in a brilliant fashion. He begins with introducing historiographical arguments about the roots of African American religious broadcasting; provide a theological and phenomenological account of "black religious broadcasting's constitutive traditions;" and to offer an ideological critique of African American religious broadcasting (pp. 9-14).

As the reader begins to work through the chapters, they are enveloped in the discussions and discourses going on in the study of Black televangelism.

Walton's arguments and details are clear, concise, and critical. This book represents the best of scholarly work being done in the field of Religious Studies.

I highly recommend that anyone with an interested in Evangelical religion, culture, and media to pick up a copy and enjoy!

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