Item description for We, Me, Them & It: How to Write Powerfully for Business by John Simmons...
This stimulating reference demonstrates how anyone can learn to use words more effectively and persuasively in today's business environment. The basic framework promotes creative thinking and encourages writers to inject their personalities into communiqus, instead of relying on stale templates and forms. Examples of ways to introduce creative---and valuable---business writing techniques to office communications include differentiating a company during a sales pitch, infusing vibrancy into product and service descriptions, and even clarifying daily e-mails. This latest edition of the business-world classic includes a new introduction and updated materials throughout.
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Est. Packaging Dimensions: Length: 8.35" Width: 5.35" Height: 0.79" Weight: 0.71 lbs.
Release Date May 28, 2006
Publisher Cyan Communications
ISBN 1904879683 ISBN13 9781904879688
Availability 0 units.
More About John Simmons
Simmons for more than fifteen years was associated with the reference work Current Biography.
John Simmons currently resides in Brooklyn, in the state of New York.
Reviews - What do customers think about We, Me, Them & It: How to Write Powerfully for Business?
Why didn't I know about this book? Jul 4, 2006
The magic of serendipity in a London airport bookstore brought this little jewel into my life. I read it twice on my flight, then bought several copies for friends at work.
It's intended for a British audience. Even though I'm American I understood the language and examples and felt they applied to our company.
The main point is that all writing, from the help desk to marketing materials, work to form the brand. Customers love the tone of informal letters -- filled with emotion and individuality, free of the language of bureaucracy. So many people like me get drawn into sterile corporate writing because it sounds professional as we write, but to the customer it ends up sounding haughty and boring.
There are lots of compelling case studies of British companies, some funny stuff, and even great poetry.
"The problem with words is you never know whose mouth they've been in."
Fabulous Jun 27, 2006
This is not a 'how to' book. This is about the beauty and power of language. Simmons has done the world of business (and those of us who write for business) a favor by shedding some light on an area that many organizations are nervous about - content.
The premise is basic. Lot's of competition out there. If you are trying to find a way to separate your company from the pack, take another look at how you use language. The extraordinary power of words - you only have to think of the "I have a dream" speech to know this - is part of what John Simmons is talking about.
Language, and more specifically, tone of voice, is a way for organizations to forge an identity that is all their own.
The man is head over heels in love with language and good writing and that alone is worth the price of admission.
Too much business writing is limp and risk averse. As a result, customers turn away, business is lost and the marketing people scramble...
The message in John Simmons book is pretty clear: If your business writes as if the writing really matters, if it comes from the heart and soul of your organization - it will matter.
Buy the book. See a more complete review at richpelletier.com
Me, Him, It and Those Feb 23, 2006
I'd never read a book like this before. I was expecting a text book with clear recommendations about 'how to', rules about good and bad writing and a nice, safe, unemotional set of guidelines about how to get through my day as a writer for business. What I got was permission to bring myself to work, so to speak, and put some of my own experience into the words I write. I was like a kid in a candy shop! This was the invitation I was waiting for, without ever knowing. I can understand that some stiff-laced, corporate types might find themselves feeling a little insecure reading We, Me, Them and It, particularly if they come from a culture where work and real life must forever remain separate. But among the new kinds of business where we know as much about the people who run them as the products, then John Simmons' advice to writers is going to give them the key to a magic doorway, opening into a room full of new experience. Don't be afraid!
Dry, lack of focus, zzzzz.... Feb 22, 2006
I'm presently at page 86. And I'm going to complete reading this book only because I paid hard-earned $$$ for it. Folks, I've read several excellent books on writing for business; but, for this book, I've yet to figure out what John Simmons is trying to say: no focus, no clarity of thought, etc. The books I've read have been written by distinguished copywriters such as Joe Sugarman and Bob Bly. It's worth paying more for their books because the return on investment is very high.
John, if you're reading this, can you refund me? It's the decent thing to do: email@example.com