Item description for The Invisible Grail: How Brands Can Use Words to Captivate Audiences by John Simmons...
Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.
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Est. Packaging Dimensions: Length: 8.35" Width: 5.51" Height: 0.87" Weight: 0.71 lbs.
Release Date May 28, 2006
Publisher Cyan Communications
ISBN 1904879691 ISBN13 9781904879695
Availability 0 units.
More About John Simmons
Simmons for more than fifteen years was associated with the reference work Current Biography.
John Simmons currently resides in Brooklyn, in the state of New York.