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The Invisible Grail: How Brands Can Use Words to Captivate Audiences [Paperback]

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Item description for The Invisible Grail: How Brands Can Use Words to Captivate Audiences by John Simmons...

Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.




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Item Specifications...


Pages   224
Est. Packaging Dimensions:   Length: 8.35" Width: 5.51" Height: 0.87"
Weight:   0.71 lbs.
Binding  Softcover
Release Date   May 28, 2006
Publisher   Cyan Communications
ISBN  1904879691  
ISBN13  9781904879695  


Availability  0 units.


More About John Simmons


Register your artisan biography and upload your photo! Simmons for more than fifteen years was associated with the reference work Current Biography.

John Simmons currently resides in Brooklyn, in the state of New York.

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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Communication
2Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
3Books > Subjects > Business & Investing > Business Life > Communication > General
4Books > Subjects > Business & Investing > General
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
6Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Product Management
7Books > Subjects > Business & Investing > Marketing & Sales > Marketing > Research
8Books > Subjects > Reference > Words & Language > General



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