Item description for AL FRENTE DEL CAMBIO by John P. Kotter, Ali Subotnick, Stephen M. Stahl, Cliff Rathburn, Louis Dufresne, Marty Matlock & Sylvia Yount...
Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las frmulas no bastan por s solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba est en el elevado ndice de fracasos que se asocia a las transformaciones dentro del mbito de la empresa. John P. Kotter, con su bagaje de veinticinco aos de experiencia, nos muestra los errores bsicos que surgen en todo proceso de cambio y qu podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. ste mtodo, pormenorizado y con numerosos ejemplos prcticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compaa. Un libro que demuestra la importancia de no bajar jams la guardia: la necesidad de una nueva reestructuracin es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which complacency is virtually absent"".
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Est. Packaging Dimensions: Length: 0.5" Width: 5.25" Height: 8" Weight: 0.72 lbs.
Release Date Jun 4, 2007
ISBN 8496627241 ISBN13 9788496627246
Availability 0 units.
More About John P. Kotter, Ali Subotnick, Stephen M. Stahl, Cliff Rathburn, Louis Dufresne, Marty Matlock & Sylvia Yount
John P. Kotter is internationally regarded as the foremost authority on the topics of leadership and change. His is the premier voice on how the best organizations achieve successful transformations. Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School and is cofounder of Kotter International, a leadership organization that helps Global 5000 company leaders accelerate the implementation of their most critical strategies and lead change in a complex, fast-moving business environment. John Kotter has authored eighteen books, twelve of them bestsellers. His works have been printed in over 150 foreign-language editions. Dan S. Cohen is the CEO of Stuart Advisory Services Group and a retired partner of Deloitte Consulting LLP. He focuses on large-scale organizational transformation and strategic change, and has over thirty-five years of experience consulting to and working in industry. During his fifteen years at Deloitte, Cohen developed the firm's first Global Change Leadership methodology and was the lead architect in the design of Deloitte's Strategic Change methodology. In addition to his consulting work, Cohen has lectured on organizational behavior at Ohio State University, Miami University, the University of Detroit, and Southern Methodist University.
John P. Kotter currently resides in Cambridge, in the state of Massachusetts. John P. Kotter was born in 1947 and has an academic affiliation as follows - Harvard University.
John P. Kotter has published or released items in the following series...