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AL FRENTE DEL CAMBIO [Paperback]

By John P. Kotter, Andrea Lucado (Contributor), Stephen M. Stahl (Editor), Bruce Ellis Benson (Contributor), Jeanette Bicknell (Contributor), Marty Matlock (Editor) & Sylvia Yount
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Item description for AL FRENTE DEL CAMBIO by John P. Kotter, Andrea Lucado, Stephen M. Stahl, Bruce Ellis Benson, Jeanette Bicknell, Marty Matlock & Sylvia Yount...

Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las frmulas no bastan por s solas si descuidamos el papel determinante de un liderazgo eficaz para coordinarlas. La prueba est en el elevado ndice de fracasos que se asocia a las transformaciones dentro del mbito de la empresa. John P. Kotter, con su bagaje de veinticinco aos de experiencia, nos muestra los errores bsicos que surgen en todo proceso de cambio y qu podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. ste mtodo, pormenorizado y con numerosos ejemplos prcticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compaa. Un libro que demuestra la importancia de no bajar jams la guardia: la necesidad de una nueva reestructuracin es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which complacency is virtually absent"".



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Item Specifications...


Pages   253
Est. Packaging Dimensions:   Length: 0.5" Width: 5.25" Height: 8"
Weight:   0.72 lbs.
Binding  Softcover
Release Date   Jun 4, 2007
Publisher   Urano
ISBN  8496627241  
ISBN13  9788496627246  


Availability  0 units.


More About John P. Kotter, Andrea Lucado, Stephen M. Stahl, Bruce Ellis Benson, Jeanette Bicknell, Marty Matlock & Sylvia Yount


Register your artisan biography and upload your photo! John P. Kotter is Professor of Organizational Behavior at the Harvard Business School. He has won McKinsey awards for two Harvard Business Review articles and has received the 1985 Johnson, Smith and Knisely Award for new perspectives on executive leadership. Professor Kotter has achieved international recognition as an expert on leadership in business with his works The General Managers, Power and Influence, and The Leadership Factor, which have been translated into six languages.

John P. Kotter currently resides in Cambridge, in the state of Massachusetts. John P. Kotter was born in 1947 and has an academic affiliation as follows - Harvard University.

John P. Kotter has published or released items in the following series...
  1. HBR's 10 Must Reads


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Product Categories

1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Management & Leadership > Leadership
3Books > Subjects > Business & Investing > Management & Leadership > Systems & Planning
4Books > Subjects > Business & Investing > Small Business & Entrepreneurship > General



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