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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide [Paperback]

By John Jantsch (Author), Guy Kawasaki (Afterword by) & Michael Gerber (Foreword by)
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Item description for Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch, Guy Kawasaki & Michael Gerber...

Overview
Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in busi

Publishers Description

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses.

This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses.

There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that sticks.

CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. --Seth Godin, author of Purple Cow

For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. --Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big

Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing -- concise, clear, practical, and packed with great ideas to boost your bottom line. --Bob Bly, author of The White Paper Handbook

With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. --Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. --John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. --Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking



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Item Specifications...


Studio: Thomas Nelson
Pages   304
Est. Packaging Dimensions:   Length: 8.36" Width: 5.44" Height: 0.82"
Weight:   0.61 lbs.
Binding  Softcover
Release Date   May 1, 2008
Publisher   Thomas Nelson
ISBN  159555131X  
ISBN13  9781595551313  


Availability  0 units.


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1Books > Subjects > Business & Investing > General
2Books > Subjects > Business & Investing > Marketing & Sales > Advertising
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
4Books > Subjects > Business & Investing > Small Business & Entrepreneurship > General


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Books > Christian Living > Practical Life > Business & Leadership



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Reviews - What do customers think about Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide?

Fantasic Read, Very Helpful  Sep 1, 2008
Fantastic Read, in particular for a novice like myself little or no previous marketing experience. I've my own business for a year now and this book not only showed me where i was going wrong, but it helped me to take stock of where I was and how to effectively market the business.
 
Stop Working With Jerks!  Aug 4, 2008
"When I talk to groups of small business owners at workshops," writes John Jantsch, "I will often make the statement that when you properly target your clients, you will discover that you no longer have to work with jerks." It's all about identifying, defining and focusing on your ideal client. Peter Drucker preached the big picture: focus on your primary customer. Now Jantsch helps you zero in with detailed intentionality.

Buy this book and bring it to your next staff meeting and explain why "marketing is an all-encompassing outlook that must inform every activity of your business."

If you agree that 50 percent of advertising and marketing doesn't work (but no one knows which 50 percent), this book will not only help you--it will change the way you've been thinking about your mission and your customers. Jantsch is no huckster--he's all about marketing integrity. "Copycat Marketing is chock full of problems, but primarily it is a problem because it is dishonest," he warns.

Simply put, this book will help you create marketing that sticks. The goal: "Marketing is getting people who have a specific need or problem to know, like and trust you."

On the journey to find and serve your niche, the author suggests "you'll turn your sales calls into more of an audition." Ideas abound: 1) Offer an astonishing guarantee; 2) Perfect your "Talking Logo," a bit like your elevator speech, only better; 3) Create a Client Profile Tracker (simple idea--but you're probably not doing it); and 4) Call 10 clients and ask them six time-tested questions, including, "What could we do that would thrill you." Written for businesses; it also delivers great value to nonprofit organizations and even churches. It's the perfect next step after reading the Customer Bucket, one of 20 chapters in my book, Mastering The Management Buckets: 20 Critical Competencies for Leading Your Business or Non-profit.

With a foreword by Michael Gerber, author of The E-Myth Revisited, and afterword by Guy Kawasaki, author of The Art of the Start, this is a must-buy for your team's resource library. For me, the tipping point was the enthusiastic recommendation from another CEO. Jantsch sold my CEO friend and he sold me. That's Duct Tape Marketing.

 
Actionable Ideas Makes This Book Different  Jul 2, 2008
Don't you hate marketing books that have so much strategy you're not sure where to start? What I love about Duct Tape Marketing is that I came away with a laundry list of tactics that I could employ immediately and see fast results.

I first saw John speak in Cleveland and then had a chance to read his book. It's a quick read. Make sure you have a notepad next to you to take notes for all the things that you'll need to do as a result of reading this book.

This is especially an important book for anyone trying to figure out website and social media strategy. Excellent advice that works. Highly recommend this book.
 
Great resource for the novice  Jun 30, 2008
Novice business owners, like me, will love this book. It lays out the foundation for marketing your business with no expectation of prior marketing experience. Great job, John.

My one gripe, and the reason I gave it 4 of 5, is that the author assumes that you, the business owner, have an established clientele. Start-up owners, like me, who want to kick off the marketing effort to establish a clientele, will have to "act as if" we do and fill in the blank spots with educated guesses.

John, if there's a sequel, please point out where start-ups differ from established small businesses and if we need to do something different to reach the same goal in that particular phase of marketing.

All in all, though, a great read.
 
Duct Tape Marketing is a great resource for small business!!  May 9, 2008
This is really an amazing little book - such an easy read (John Jantsch style), yet PACKED with incredibly practical and simple marketing information for small business. I love hearing John's definition for Marketing! How Simple!! That makes marketing less about the product you are selling but more about the personal trust factor involved in the transactions. That permits ANY small business (including a start-up like mine) to compete in the marketplace - without having to compete on price! John's ideas are so effective and I have been putting them into practice since I first read the book 9 months ago (I've read it 3 times since). It's a good primer for the full Duct Tape Marketing coaching program, too! (Believe me, the book is just a teaser of what you get when you sign up for the full coaching program + awesome CDs!!) A great resource for any small business owner!!
 

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