Item description for Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America by John G. Turner...
Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.
Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.
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Studio: The University of North Carolina Press
Est. Packaging Dimensions: Length: 9.55" Width: 6.21" Height: 0.91" Weight: 1.23 lbs.
Release Date Mar 1, 2008
Publisher The University of North Carolina Press
ISBN 0807831859 ISBN13 9780807831854
Availability 0 units.
More About John G. Turner
John G. Turner is Assistant Professor of History at the University of South Alabama.
John G. Turner has an academic affiliation as follows - George Mason University.
Reviews - What do customers think about Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America?
Excellent, Fair, Balanced, Historical Apr 2, 2008
This work on Bill Bright and the historical survey of Campus Crusade for Christ reflects a fair and balanced and historically accurate account of this important evangelical personality and movement. Much of the inner workings of the early years are explored in vivid detail. The battle between fundamentalism and evangelicalism pits Bill Graham against Bob Jones University. Bill Bright is forced to choice sides. This crisis moment, one of many throughout the history of this organization, is perfecftly set by the author in the crucible of the early emergence of evangelicalism. Though the book is about CCC and Bill Bright, it is properly subtitled "The Renewal of Evangelicalism in Postwar America" for in this work the reader catches the continual struggles, victories and setbacks for CCC as a microcosm of the entire movement, especially for parachurch organizations. Some of the historical narative in this work follows closely other biographies on Bill Bright. But this is the first histography to actually disclose both the good and the bad, the positive and the negative, with balance and objective historicity. Other biographical works have function as propoganda for CCC (Amazing Faith, I Found It). On the flip side, articles from Protestant liberal magazines on one end and fundamentalist (hear Bob Jones University Press) on the other end, have both presented Bill Bright as the antichrist, a tyrannt and heretic. Nice balance, good understanding of the 50s, 60s and 70s, allowing the reader, even if from more recent birth, to put their minds around the times. As the evangelical 70s receives appropriate historical evaluation, this work will serve as a model approach to the individuals and the organizations that comprise evangelicalism.