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Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America [Paperback]

By John G. Turner (Author)
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Item description for Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America by John G. Turner...

2009 Christianity Today Book Award for History and Biography!

Bill Bright founded Campus Crusade for Christ (CCC) in the early 1950s and later developed the 'Four Spiritual Laws' that has been arguably the most influential visible representation of the Gospel in the last 50 years. Perhaps more than anyone, Bright popularized the phrase "God loves you and has a wonderful plan for your life", the first of his 'Spiritual Laws', and one of the most misused and misaprporiated phrases in evangelism. This book outlines the origins of CCC, tracing Bright's life from his childhood and schooling in rural Oklahoma to his conversion and subsequent worldwide ministry, ending with events surrounding his passing in 2003.

Bright was a steady fixture of the Christian scene in the sixties and seventies as the ministry continued to grow (reaching peaks in 1972's Explo '72 at the Cotton Bowl, and the cinematic release of the Jesus film in 1979) and extended to hundreds of college campuses. John Turner documents all of this in depth, while addressing Bright's and CCC's influence on how Christianity was being experienced at the time as well as the impact they have had on modern 21st century Christianity. While avoiding Bright's late life confession that de-emphasizing the reality of hell in evangelistic presentations is the equivalent of spiritual treason, Turner portrays Bright's journey through the late 20th century Christian landscape as that of an influential pacesetter in modern evangelism.

Publishers Description
Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them.
Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence.

Awards and Recognitions
Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America by John G. Turner has received the following awards and recognitions -

  • Christianity Today Book Award - 2009 Winner - History/Biography category

Citations And Professional Reviews
Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America by John G. Turner has been reviewed by professional book reviewers and journalists at the following establishments -
  • Christian Century - 04/07/2009 page 40
  • Publishers Weekly - 02/11/2008 page 66
  • Library Journal - 04/01/2008 page 89

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Item Specifications...

Studio: The University of North Carolina Press
Pages   288
Est. Packaging Dimensions:   Length: 9.27" Width: 6.27" Height: 0.72"
Weight:   0.96 lbs.
Binding  Softcover
Release Date   Mar 1, 2008
Publisher   The University of North Carolina Press
ISBN  0807858730  
ISBN13  9780807858738  

Availability  146 units.
Availability accurate as of Oct 26, 2016 01:50.
Usually ships within one to two business days from La Vergne, TN.
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More About John G. Turner

Register your artisan biography and upload your photo! John G. Turner is Assistant Professor of History at the University of South Alabama.

John G. Turner has an academic affiliation as follows - George Mason University.

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Product Categories

1Books > Subjects > Religion & Spirituality > Christianity > Evangelism > General

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Reviews - What do customers think about Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America?

Excellent, Fair, Balanced, Historical  Apr 2, 2008
This work on Bill Bright and the historical survey of Campus Crusade for Christ reflects a fair and balanced and historically accurate account of this important evangelical personality and movement. Much of the inner workings of the early years are explored in vivid detail. The battle between fundamentalism and evangelicalism pits Bill Graham against Bob Jones University. Bill Bright is forced to choice sides. This crisis moment, one of many throughout the history of this organization, is perfecftly set by the author in the crucible of the early emergence of evangelicalism. Though the book is about CCC and Bill Bright, it is properly subtitled "The Renewal of Evangelicalism in Postwar America" for in this work the reader catches the continual struggles, victories and setbacks for CCC as a microcosm of the entire movement, especially for parachurch organizations. Some of the historical narative in this work follows closely other biographies on Bill Bright. But this is the first histography to actually disclose both the good and the bad, the positive and the negative, with balance and objective historicity. Other biographical works have function as propoganda for CCC (Amazing Faith, I Found It). On the flip side, articles from Protestant liberal magazines on one end and fundamentalist (hear Bob Jones University Press) on the other end, have both presented Bill Bright as the antichrist, a tyrannt and heretic. Nice balance, good understanding of the 50s, 60s and 70s, allowing the reader, even if from more recent birth, to put their minds around the times. As the evangelical 70s receives appropriate historical evaluation, this work will serve as a model approach to the individuals and the organizations that comprise evangelicalism.

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