Item description for McDonald's: Behind The Arches by John F. Love...
Overview Discusses the people, the strategies, and the innovations that turned a hamburger stand into a multi-billion-dollar corporation that revolutionized an industry and influenced the culture of America.
Publishers Description McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since "McDonald's: Behind The Arches" was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
Citations And Professional Reviews McDonald's: Behind The Arches by John F. Love has been reviewed by professional book reviewers and journalists at the following establishments -
Publishers Weekly - 07/10/1995
Wilson Senior High Core Col - 01/01/1997 page 97
Wilson Public Library Catalog - 01/01/1998 page 167
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Est. Packaging Dimensions: Length: 9.02" Width: 6.06" Height: 1.08" Weight: 1.2 lbs.
Release Date Aug 1, 1995
ISBN 0553347594 ISBN13 9780553347593
Reviews - What do customers think about McDonald's: Behind The Arches?
McDonald's Feb 10, 2008
Great information on one of America's best ran business. Excellent source of ideas for restaurant operators.
Great book for learning about execution Nov 11, 2007
I thoroughly enjoyed reading this book. The most interesting part is the actual history of the evolution of McDonald's- the company, the brand, the system. While many people can find fault with the fast food culture of the world and point a finger at McDonald's, one cannot ignore the incredible story that describes the creation of an entire culture. In fact, this book is a must-read for anyone who believes that great companies are created, not by great ideas, but disciplined execution, processes/systems and attention to detail. It taught me a lot about the workings of this giant even though I am not sure I would want to eat there anymore, particularly after reading "Fast Food Nation"!
Puff Piece Jul 23, 2007
Decent corporate bio, but definitely in the "authorized" category. Corporate missteps and blunders are glossed over, and the company is portrayed as having created everything. For example, did McDonald's really create centralized distribution? Was the creative accounting used to obtain financing in the 1960s OK since they didn't default on the loans, and it's more accepted today? Should the rage and childishness of Ray Kroc and later CEO Fred Turner exhibited at times be overlooked so easily? The book paints an extremely rosy picture of a company that is extremely flawed.
Interesting chronology and interpretation of the development of this monolithic American icon. Could have been more balanced and investigative, and relied less the corporate archives.
Daniel McDonald May 7, 2007
I worked for McDonald's from the month of Income Tax Day April 1996 straight till the month of W2 forms January 2004 for 7yrs 8mos. Filet O'Fish Philly Moses and Jesus Christ and the Loaves and the fishes.
My Grandpa Max was born on Christmas in Austria near Italy and the Vatican. The Big Mac was his Eucharist.
I did Not buy this book so I gave a 1 star just a review Mar 26, 2007
This probly has nothing to due with the book so im just going to give a small review of there store - Somthing to read -
Mc Donalds is all about making people FAT they wont stop till everyone is over weight
They even got the kids into it making Ronald Mc Donald ( Hey kids come get fat I'll give you a FREE toy) (Happy Meal)
Please befor you go back to A mc Donalds Ask to see the Nutrition facts Most mc donalds will not even have this for you to look at
Help America stay safe and healthy Fast Food *HAS SIDE EFFECTS* now im not talking about (oh no I had a pickel now Im itchy - No ) Im talking about Memory loss, Bad Head headaches, To much weight gain, Tiredness, Gaging while eating, (Clearing Throat) Muscle twitches, Hiccuping, Strange dreams, And Other bad side effects.
Dont let Mc Donalds Take YOU out Fight back and save a life