Item description for Color Management for Packaging: A Comprehensive Guide for Graphic Designers by John Drew...
A one-stop color resource for all packaging and graphic designers
Color Management for Packaging covers both theoretical and practical packaging design considerations. Every aspect of color for packaging is explored, including issues of standout, impact, legibility, appetite ratings, emotional responses to color, prepress requirements, technical considerations, and issues of aging and display.
Not only is this a great ideas reference book, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful packaging designs. It shows how to work within budgetary constraints, create the right feel for a product, and create packaging designs that work with a number of different color palettes to accommodate separate product ranges.
A consolidated resource, Color Management for Packaging arms designers with a thorough understanding of how to communicate with and manage color in all aspects of packaging design, and offers creative solutions for designing inspiring packaging in line with print and design budgets.
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Est. Packaging Dimensions: Length: 11.1" Width: 8.7" Height: 1.1" Weight: 2.65 lbs.
Release Date Mar 31, 2008
ISBN 2940361673 ISBN13 9782940361670 UPC 080665616709
Reviews - What do customers think about Color Management for Packaging: A Comprehensive Guide for Graphic Designers?
Great Inspiration Source Apr 16, 2008
Great packaging resource! Good for those wanting to know more about the basics in package design, and also a great resource for inspiration! Highly recommended!
Great Introduction into packaging design Apr 9, 2008
Basically, this a really good book for those interested in packaging design. The first half shows real-life examples of well-designed one to four color process products, while the second half goes in-depth into the technical aspects of packaging design like color theory, printing, materials, etc. The problem is that the book is more of a general overview, and is a great tool for introducing you into the world, but if you want extensive material on a particular subject then I'd advised looking elsewhere. Still for those who want to begin, I recommend you to buy it.