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ÿQue es el Management? [Paperback]

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Item description for ÿQue es el Management? by Joan Magretta...

La mayora de los directivos y empresarios de hoy en da se sienten inseguros cuando se cuestionan sobre los principios fundamentales de la gestin de una organizacin. Este libro da una respuesta global a esta inquietud, evitando frmulas nicas o soluciones puntuales.

Qu es el management? Es un completo mapa, sencillo pero no simplista, de los principios y puntos clave para la direccin y administracin de todo tipo de organizaciones y empresas.

Joan Magretta, que fue durante aos la editora de la prestigiosa Harvard Business Review, repasa con conocimiento de causa todo lo mejor que se ha expuesto y escrito sobre management y selecciona lo que realmente importa en la prctica. La autora utiliza abundantes ejemplos --contemporneos e histricos-- para dar vida a los conceptos centrales de la administracin de empresas: la creacin de valor, los modelos de negocio, las estrategias competitivas y el diseo de organizaciones. Al mismo tiempo presta atencin a las normas, a menudo no escritas, de funcionamiento que caracterizan a las mejores organizaciones.

Desde la publicacin de las grandes obras de Peter Drucker en las dcadas de 1950 y 1960 no se haba realizado un esfuerzo comparable para plantear la direccin y administracin de organizaciones como un todo coherente, para resumir el estado actual de las cosas y para presentarlo de una forma asequible para lectores de todas las categoras. Este es el gran libro de la direccin para nuestra poca. Magretta y Stone establecen un marco general para plantearse cmo ser un buen directivo en nuestros das, y cmo conseguir una vida profesional ms productiva.



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Item Specifications...


Pages   288
Est. Packaging Dimensions:   Length: 8.4" Width: 5.3" Height: 1.1"
Weight:   0.7 lbs.
Binding  Softcover
Release Date   Nov 3, 2003
Publisher   Empresa Activa
ISBN  8495787385  
ISBN13  9788495787385  


Availability  0 units.


More About Joan Magretta


Register your artisan biography and upload your photo! Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.


Joan Magretta currently resides in Cambridge, in the state of Massachusetts. Joan Magretta was born in 1948.

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Product Categories

1Books > Subjects > Business & Investing > Management & Leadership > Leadership
2Books > Subjects > Business & Investing > Management & Leadership > Management Science
3Books > Subjects > Business & Investing > Management & Leadership > Management



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