Item description for 70's Cars: Vintage Auto Ads (Icons) by Jim Helmann...
Cars in the Age of Aquarius During a decade of tumultuous change that gave us disco and optional 8-track tape decks, the seventies would also witness the demise of muscle cars and the birth of the economy car. And with an influx of imports from Europe and Japan there was more choice than ever. 70s Cars has them all---from luxury models like the Cadillac Eldorado convertable, Chysler Cordoba (with rich Corinthian leather!), and a "smaller" Lincoln Versailles, to fuel-conscious subcompacts like the Pinto, Vega, "Le Car," and the Datsun 210. Also featured in this collection of over 175 auto advertisements are the AMC Gremlin, Ford Futura, Oldsmobile Cutlass, Plymouth Volar, Subaru ("not a Japanese Beetle"), and Volkswagen Rabbit.
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Est. Packaging Dimensions: Length: 7.72" Width: 5.75" Height: 0.55" Weight: 0.84 lbs.
Release Date Jan 1, 2006
ISBN 382284800X ISBN13 9783822848005
Reviews - What do customers think about 70's Cars: Vintage Auto Ads (Icons)?
taschen books Mar 20, 2008
This is published by Taschen, and thus it is an "art" book, not a "car" book. Think of it as a mini-coffee-table volume: something to sit atop a hardbound Andy Warhol tome, for guests to thumb through or for a dose of nostalgia. If you want details on cars, manufacturers, etc. this probably isn't what you are looking for. However, for nicely reproduced images for their own sake, or for a feel for what advertising was all about during a period of recent history, this does a pretty nice job.
Underwhelming Jan 9, 2007
This is one of those cheap international books that isn't even published in America! I feel robbed. The text is in English however the introduction is in multiple languages, which, in my opinion takes away from what I thought would be a book on the splendor of American steel. I was also most interested in reading the actual text of the ads and the books was so small that reading the text proved difficult quite often.
While these books would make a good inexpensive gift for an automobile enthusiast or graphic artist/advertising executive friend, I would hesitate to add them to my own library. Be careful of all books produced under Jim Helmann as all are like this and are foreign produced.