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70's Cars: Vintage Auto Ads (Icons) [Paperback]

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Item description for 70's Cars: Vintage Auto Ads (Icons) by Jim Helmann...

Cars in the Age of Aquarius During a decade of tumultuous change that gave us disco and optional 8-track tape decks, the seventies would also witness the demise of muscle cars and the birth of the economy car. And with an influx of imports from Europe and Japan there was more choice than ever. 70s Cars has them all---from luxury models like the Cadillac Eldorado convertable, Chysler Cordoba (with rich Corinthian leather!), and a "smaller" Lincoln Versailles, to fuel-conscious subcompacts like the Pinto, Vega, "Le Car," and the Datsun 210. Also featured in this collection of over 175 auto advertisements are the AMC Gremlin, Ford Futura, Oldsmobile Cutlass, Plymouth Volar, Subaru ("not a Japanese Beetle"), and Volkswagen Rabbit.

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Item Specifications...

Pages   192
Est. Packaging Dimensions:   Length: 7.72" Width: 5.75" Height: 0.55"
Weight:   0.84 lbs.
Binding  Softcover
Release Date   Jan 1, 2006
Publisher   Taschen
ISBN  382284800X  
ISBN13  9783822848005  

Availability  0 units.

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Product Categories

1Books > Foreign Language Books > French > All French Books
2Books > Foreign Language Books > French > Arts & Photography
3Books > Foreign Language Books > French > Entertainment
4Books > Foreign Language Books > French > Nonfiction
5Books > Foreign Language Books > German > All German Books
6Books > Foreign Language Books > German > Arts & Photography
7Books > Foreign Language Books > German > Entertainment
8Books > Foreign Language Books > German > Nonfiction
9Books > Subjects > Arts & Photography > Art > Art History
10Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
11Books > Subjects > Arts & Photography > Graphic Design > Pop Culture
12Books > Subjects > Nonfiction > Social Sciences > Popular Culture
13Books > Subjects > Nonfiction > Transportation > General

Reviews - What do customers think about 70's Cars: Vintage Auto Ads (Icons)?

taschen books  Mar 20, 2008
This is published by Taschen, and thus it is an "art" book, not a "car" book. Think of it as a mini-coffee-table volume: something to sit atop a hardbound Andy Warhol tome, for guests to thumb through or for a dose of nostalgia. If you want details on cars, manufacturers, etc. this probably isn't what you are looking for. However, for nicely reproduced images for their own sake, or for a feel for what advertising was all about during a period of recent history, this does a pretty nice job.
Underwhelming  Jan 9, 2007
This is one of those cheap international books that isn't even published in America! I feel robbed. The text is in English however the introduction is in multiple languages, which, in my opinion takes away from what I thought would be a book on the splendor of American steel. I was also most interested in reading the actual text of the ads and the books was so small that reading the text proved difficult quite often.

While these books would make a good inexpensive gift for an automobile enthusiast or graphic artist/advertising executive friend, I would hesitate to add them to my own library. Be careful of all books produced under Jim Helmann as all are like this and are foreign produced.

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