Item description for The Golden Age of Advertising - The 70s (Taschen 25) by Jim Heimann...
Discofunkalicious: an overview of the decade that spawned glam rock and The Brady Bunch...
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
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Est. Packaging Dimensions: Length: 8.82" Width: 6.85" Height: 1.42" Weight: 2.73 lbs.
Release Date Feb 28, 2006
ISBN 3822850810 ISBN13 9783822850817
Availability 0 units.
More About Jim Heimann
Jim Heimann is a cultural anthropologist, graphic design historian, and the executive editor for Taschen America. He is the author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.
Reviews - What do customers think about The Golden Age of Advertising - The 70s (Taschen 25)?
Lots of fun Nov 27, 2007
Julie scoffed at the purchased, and then was seen absorbed in the book laughing and smiling and waht not.
An inexpensive, convenient record May 23, 2007
As the preface to this book points out, print advertising in the 70s was ugly and uninspired. The book does an excellent job of presenting a variety of ugly advertisements, for ugly products, that support this assertion.
I recommend this book to anyone who is curious what advertising looked like 30 years ago, or if you want to see if advertising from the 70s was as bad as you remember (it is!).