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The Golden Age of Advertising - The 70s (Taschen 25) [Hardcover]

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Item description for The Golden Age of Advertising - The 70s (Taschen 25) by Jim Heimann...

Discofunkalicious: an overview of the decade that spawned glam rock and The Brady Bunch...

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

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Item Specifications...

Pages   351
Est. Packaging Dimensions:   Length: 8.82" Width: 6.85" Height: 1.42"
Weight:   2.73 lbs.
Binding  Hardcover
Release Date   Feb 28, 2006
Publisher   Taschen
ISBN  3822850810  
ISBN13  9783822850817  

Availability  0 units.

More About Jim Heimann

Register your artisan biography and upload your photo! Jim Heimann is a cultural anthropologist, graphic design historian, and the executive editor for Taschen America. He is the author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

Jim Heimann currently resides in Los Angeles.

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1Books > Foreign Language Books > French > All French Books
2Books > Foreign Language Books > French > Arts & Photography
3Books > Foreign Language Books > French > Entertainment
4Books > Foreign Language Books > French > Nonfiction
5Books > Foreign Language Books > German > All German Books
6Books > Foreign Language Books > German > Arts & Photography
7Books > Foreign Language Books > German > Entertainment
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9Books > Special Features > Formats
10Books > Subjects > Arts & Photography > Art > Art History
11Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
12Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
13Books > Subjects > Arts & Photography > Graphic Design > Commercial > Illustration
14Books > Subjects > Arts & Photography > Graphic Design > Pop Culture
15Books > Subjects > Nonfiction > Social Sciences > Popular Culture

Reviews - What do customers think about The Golden Age of Advertising - The 70s (Taschen 25)?

Lots of fun  Nov 27, 2007
Julie scoffed at the purchased, and then was seen absorbed in the book laughing and smiling and waht not.
An inexpensive, convenient record  May 23, 2007
As the preface to this book points out, print advertising in the 70s was ugly and uninspired. The book does an excellent job of presenting a variety of ugly advertisements, for ugly products, that support this assertion.

I recommend this book to anyone who is curious what advertising looked like 30 years ago, or if you want to see if advertising from the 70s was as bad as you remember (it is!).

Write your own review about The Golden Age of Advertising - The 70s (Taschen 25)

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