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The Golden Age of Advertising - The 60s [Hardcover]

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Item description for The Golden Age of Advertising - The 60s by Jim Heimann...

Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro... a man's world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

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Item Specifications...

Pages   351
Est. Packaging Dimensions:   Length: 9.06" Width: 6.89" Height: 1.18"
Weight:   2.65 lbs.
Binding  Hardcover
Release Date   Oct 1, 2005
Publisher   Taschen
ISBN  3822848018  
ISBN13  9783822848012  

Availability  0 units.

More About Jim Heimann

Register your artisan biography and upload your photo! Jim Heimann is a cultural anthropologist, graphic design historian, and the executive editor for Taschen America. He is the author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

Jim Heimann currently resides in Los Angeles.

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Product Categories

1Books > Foreign Language Books > French > All French Books
2Books > Foreign Language Books > French > Arts & Photography
3Books > Foreign Language Books > French > Nonfiction
4Books > Foreign Language Books > German > All German Books
5Books > Foreign Language Books > German > Arts & Photography
6Books > Foreign Language Books > German > Nonfiction
7Books > Special Features > Formats
8Books > Subjects > Arts & Photography > Art > Art History
9Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
10Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
11Books > Subjects > Arts & Photography > Graphic Design > Commercial > Illustration

Reviews - What do customers think about The Golden Age of Advertising - The 60s?

The Best Choice for 60's Ads  Apr 11, 2007
I'm writing this review to warn those that might be trying to decide between this book and the two other Taschen books of 60's ads- All-American Ads of the 60's (Midi Series) and All-American Ads of the 60's (Icons Series)- that all three contain basically the same content. The Midi series volume is huge and contains the most ads, but is also the most expensive. The Icons series is the most abbreviated and inferior to The Golden Age of Advertising, in that this edition (the one you're looking at now) is hardback and contains the best and funniest of the ads.
Wonderful 60s book  Sep 23, 2006
First, the best thing about this book in my opinion, is the price! 13 bux for a hard cover with full-coloured, glossy page reference book is just great value for money. Moreover you don't get to see advertisements like these anymore. This book makes me wish that I was born in the 60s!

Automobiles, undergarments (love the maidenbra lol), fashion, rock posters, foodstuffs, movie posters, electrical appliances (which are ingenius in its own right), cosmetic adverts... nostalgia, kitsch, witty descriptions and visual pleasure, as well as an obsession with space travel & hippy culture. It's really fun to flip through the book, I'm sure the graphic artists in the heydays had fun making them too (note: many adverts in the 60s are good ol' hand painted works of art). Only thing left to do now is to release a 2nd book 'cuz I sure don't mind more.

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