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All-American Ads 50s (Icons Series) [Paperback]

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Item description for All-American Ads 50s (Icons Series) by Jim Heimann...

As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising.

Second in a series of books featuring advertising by era, All-American Ads of the 50s offers page after page of products that made up the happy-days decade. The start of the cold war spurred a buying frenzy and a craze for new technology that required ad campaigns to match. The nuclear age left its mark all over the advertisements, with a spotlight on planes, rockets, and even mushroom clouds. Shiny, big, beautiful cars abound, styled to keep up with the space age. Editor Jim Heimann, in his essay "From Poodles to Presley, Americans Enter the Atomic Age," explains: "Car designers came up with exaggerated tail fins for automobiles to express this new accelerated speed." Modernist home interiors look slick and shiny with their molded plastic furniture and linoleum floors. While clothing and furniture styles look strangely contemporary--a testament to our current obsession with vintage--some things have definitely changed. A baby sells Marlboro cigarettes! Also included are chapters on movies, food, and travel. --J.P. Cohen

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Item Specifications...

Pages   192
Est. Packaging Dimensions:   Length: 7.7" Width: 5.5" Height: 0.6"
Weight:   2.5 lbs.
Binding  Softcover
Release Date   Dec 1, 2002
Publisher   Taschen
ISBN  3822824054  
ISBN13  9783822824054  

Availability  0 units.

More About Jim Heimann

Register your artisan biography and upload your photo! Jim Heimann is a cultural anthropologist, graphic design historian, and the executive editor for Taschen America. He is the author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

Jim Heimann currently resides in Los Angeles.

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9Books > Subjects > Arts & Photography > Art > Art History > General
10Books > Subjects > Arts & Photography > Art > Art Instruction & Reference > General
11Books > Subjects > Arts & Photography > Graphic Design > Commercial > Advertising
12Books > Subjects > Arts & Photography > Graphic Design > Commercial > General
13Books > Subjects > History > Americas > United States > 20th Century > 1950s

Reviews - What do customers think about All-American Ads 50s (Icons Series)?

Like Time Traveling Down Madison Avenue Circa 1959  Feb 28, 2008
Effortlessly The Golden Age of Advertising--The 50's combines a crash course in visual arts, history, sociology and business, and does it without you even knowing it's happening! Like the other titles in the series, volumes which cover the history of advertising in the 1970's and 1960's, this book throws out so many glorious advertisements it's like time traveling. See full color ads for cigarettes (Doctors recommend Camels for calm nerves!), alcohol, clothing, foods, appliances, cars, and more. See how fashion, hairstyles, the very thought patterns of we Americans, ourselves, have evolved from where we were at mid-century last. You can stare at the pages of this virtually word-less book for hours and still see things you missed the fist time. It's a real treat!
1950's American History As Seen Through Advertising   Sep 14, 2007
Massive, beautifully produced, and very insightful in it's appraisal of 1950's American consumerism, this tome is perhaps the best collection of 1950's advertising ever assembled. Tons of beautiful illustrations and (in some cases) graphic design that are now relics of the past. In my opinion, this book should only have been published in harcover, due to its weight and number of pages. Sadly the hardcover is impossible or nearly impossible to find, unless you go for the abridged version issued as "The Golden Age of Advertising- the 1950s." This whole series of books which now span most of the 20th century are a great reference, and an important documentation of American history in visual form.
The Golden Age of Advertising  Nov 15, 2006
We were recent house guests of a couple who have decorated some areas of their beautiful home with a 50's theme. We gave them this book as a thank you for hosting our family. It was a unique gift, and one they will enjoy for years.
All-American Ads of the 50s  Feb 22, 2006
Probably the best ad book I've ever seen! Worth every penny it costs and believe me, it doesn't cost THAT much - not for a book like this! I was born in the 50s (in Russia) and Russians wouldn't even dream (or didn't even hear!) of products which are in this book - advertised in the US in the 50s. I'm now waiting for my All-American Ads of the 60s to arrive from this site - I spent my childhood in the US in the 60s and I can't wait to meet my "good old friends" - the American products - as advertised in the 60s. I'm hoping to collect the whole series of these fabulous books. Thank you very much, Jim Heimann and Benedikt Taschen -the guys who made this wonderfull series possible. Alexander Romanov, Moscow, Russia.
Nostalgia City  Aug 10, 2005
I loved this book! As a child born in the mid-50's, many of these ads fortunately carried over to the 60's when I was both better able to comprehend as well as recall them. It was also nice showing the book to our children, as it gave them a glimpse into some of what our own childhood's were like. If anyone reading this wants to take a trip back to a simpler, safer, saner era, this book is your "Time Machine". All for around $25 bucks too!

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