Item description for All American Ads of the 20's (Midi Series) by Jim Heimann...
Overview The rip-roaring twenties Prohibition made liquor illegal but all the more fun to drink. Speak easies, luxury cars, women's liberation, and a booming economy kept the country's mood on the up-and-up.
The dawn of American consumerism Prohibition made liquor illegal and all the more fun to drink. Speakeasies, luxury cars, women's liberation, bathtub gin and a booming economy kept the country's mood on the up-and-up. Women sheared off their locks and taped their chests, donning flapper dresses and dancing the Charleston until their legs gave out. Gangsters flourished in big cities and gangster movies flourished in Hollywood. It was the roaring twenties in America: a singular time in history, a lull between two world wars and the last gas before the nation's descent into the Great Depression. Forging the way into the future like a modern streamliner in a sea of antiquity, advertising in the 20s sought to bring avant-garde into the mainstream -- which it did with great success.
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Est. Packaging Dimensions: Length: 1.25" Width: 8.25" Height: 10.5" Weight: 5 lbs.
Release Date Oct 1, 2004
ISBN 3822825115 ISBN13 9783822825112
Availability 0 units.
More About Jim Heimann
Jim Heimann is a cultural anthropologist, graphic design historian, and the executive editor for Taschen America. He is the author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.
Reviews - What do customers think about All American Ads of the 20's (Midi Series)?
All American Ads - 20s Jul 3, 2007
Very typical of this series, plenty of fascinating glossy magazine ads that capture the period as well as anything can. A really impressive series; I've got just about all of them. This one is more foreign than the others since it's period is now bordering on history, rather than just nostalgia.
Back to the past May 15, 2007
At that time photography was not used in commercials. Beautifully ilustrated and full in text this book a real back to American Life Style in the 20's, throught products that made that age.
Best of series, typographically speaking... Oct 11, 2005
Lots of hand drawn type. The pictures are happier and more whimsical than the 30's or 40's.
If you're into copying type, don't bother with the 60's -- the type is really boring. The 20's has one has everything from campy to elegant type... I'm looking forward to the release of the 00's-10's (turn of the century).
Good Reference Material Jul 29, 2005
As an illustrator I have found this book to be a valuable resource for color combinations, patterning and clothing styles.
I just couldn't resist this one... May 1, 2005
I finally caved in and bought this volume in the _All-American Ads_ series, and now I'm going to have to buy the others. I'm doomed.
I'm in love with this book, and there's a lot to love about it. The production values are outstanding--the colors are brilliant, the images as crisp as they can be, and the selection of ads is wonderfully varied. It's a visual treat--Taschen has done it again.
If I do have one complaint, it is that the emphasis is on full-page, full-color ads. While I am a painter and find this book a visual delight (the colors! Oh, joy!), I'm also a geeky cultural historian. I've looked at a lot of magazines from the period--enough to know that some of the most telling ads about the anxieties, attitudes and preoccupations of the time aren't the largest, most sophisticated, or visually striking ones. But since this book has been produced primarily as a showcase for graphic design of the period, and not by hopeless history nerds, I have no trouble giving it five stars.