Item description for Cutting Edge Advertising II (v. 2) by Jim Aitchison...
A new full-colour edition of the worlds most highly regarded book on print advertising. Following the success of the first edition, Cutting Edge Advertising II has become the standard global text on print creativity for professionals, marketers and students.
Dozens of new cutting edge print advertisements have been included from the US, UK, Australia and Asia. But thats not all. For the first time, readers will get to see the latest work from the Philippines, South Africa, China and Eastern Europe. The ads are bigger, clearer and bolder. Virtually every ad is shown on a page of its own, making the text easier to read. In addition, new creative voices have been added to the main text.
No other advertising reference book offers so much colour, new classic ads, coupled with a stellar cast of creative giants, giving page-by-page advice. A thicker, more colourful value-packed book C now in hardcover and paperback.
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Studio: Prentice Hall
Est. Packaging Dimensions: Length: 9" Width: 6" Height: 0.9" Weight: 1.5 lbs.
Publisher Prentice Hall
ISBN 9812445579 ISBN13 9789812445575
Reviews - What do customers think about Cutting Edge Advertising II (v. 2)?
Pathfinder May 13, 2007
I'm afraid that this book might empower other readers as much as it has empowered me - thus making the industry all the more competitive. CEA II opened creative channels in brain which I did not know existed. At the risk of being dramatic, this masterpiece made me realize my true path in the world of advertising. I only hope my chances are better than the next reader of this wonderful book.
An Excellent Book Feb 10, 2007
I own an advertising agency and have dozens and dozens of books on copy writing and ad writing -- this is by far one of my favorites. If you are interested in building your skills in advertising this is a really good read -- lots of examples, lots of great ideas - I gave a copy to everyone at my firm.
Slow Jan 13, 2007
Not what I was looking for. Slow reading. Probably for the intensely serious print ad people only.