Item description for Guerrilla Marketing in 30 Days by Jay Conrad Levinson...
A Blueprint for Great Marketing!
In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.
Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values---where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you'll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.
Promise Angels is dedicated to bringing you great books at great prices. Whether you read for entertainment, to learn, or for literacy - you will find what you want at promiseangels.com!
Est. Packaging Dimensions: Length: 9.21" Width: 7.64" Height: 1.1" Weight: 1.23 lbs.
Release Date Jan 7, 2005
Publisher Entrepreneur Press
ISBN 1932531297 ISBN13 9781932531299
Availability 0 units.
More About Jay Conrad Levinson
Jay Conrad Levinson is the author of the best-selling marketing series in history, -Guerrilla Marketing.- His books have sold more than 20 million copies worldwide and appear in 62 languages. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of his Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association, a subscription website that has been a support system for small business since l999.
Jay Conrad Levinson currently resides in Sioux Falls, in the state of California. Jay Conrad Levinson was born in 1933.
Jay Conrad Levinson has published or released items in the following series...
Reviews - What do customers think about Guerrilla Marketing in 30 Days?
Great info May 8, 2008
Got the cd and loved it. got a lot of good info and am working on getting the word out about my short form feature "A Patriot Act". I would put this book or cd on the top of my list of marketing tools.
Guerrilla Marketing in 30 Days Jul 15, 2007
Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business. Moreover, these easy to understand explanations are always accompanied by realistic commonsense methodology that the reader can tailor to suit his or her business needs.
Guerrilla Marketing in 30 Days is unique in this series as it pulls together marketing knowledge and know how into a 30 day plan that the reader can use to start and then build his or her own marketing strategies. This plan gradually takes the reader through the essentials of determining his or her business's marketing goal and understanding his or her target audience through the many ways to learn from the successes and mistakes of competitors to specific ways to make the most of his or her marketing budget. This book tutors the new business person in Marketing 101 giving him or her an important edge in business. The reader well versed in marketing strategies will also find this book essential reading material as he or will gain new marketing tools and management skills that will his or her to sustain and continue successful marketing strategies.
Disappointing effort Aug 19, 2006
I've read a couple of Levinson's books but this may be the last. This book was flawed in so many important ways that I would not recommend it for anyone with more than a cursory understanding of marketing.
As a couple of other reviewers pointed out. Levinson is trying to take complex marketing principles and transform them into bullets and coy little catchphrase. In the process he looses the complexity and richness of the topic, reducing the principles to a "taste great, less filling" tagline. While this might be successful if he is selling beer where "taste great less filling" is enough information for us to make a decision about what beer we are going to drink it is too superficial for framing our marking efforts.
Second, the writing is so awful it's uncomfortable. Poorly constructed sentences, incorrect word choices, and mixed and sometimes inappropriate metaphors abound. For example, on page 30 we are to believe that marketing is a bit like being a duck hunter were we blast our target (our customers) with a shot gun but on page 31 were the "big ducks" that flap our wings presumable being shot at by others if we are to follow his metaphor?. This doesn't make sense.
Third, the structure of the book--30 days to guerrilla marketing--is artificial and not very helpful. A thematic arrangement (like in his other books and most other marketing books) might have been more useful.
Now, on the other hand I did find helpful the basic messages of the book--that marketing is an ongoing process, not something you doing once or twice, that marketing is about knowing who you are and who your competitors are, and so forth. Unfortunately the messengers gets in the way of the message in far too many cases.
For my money, Levinson's other books are a better value as is The Portable MBA in Marketing.
A great plan Aug 9, 2006
Follow the plan. It all makes sense at the end when you make more trips to the bank!
My Favorite Guerilla Marketing Books May 10, 2005
I read Levinson's original Guerilla Marketing Handbook a couple of years ago and liked it alot. I thought there were some good ideas for my small businesses; web design and wedding DJ. I've thumbed thru some of the other Guerilla Marketing books at bookstores, but got excited when I saw Guerrilla Marketing in 30 Days. I've neglected marketing my business in the past year or so and saw this book as a roadmap for getting back on track. I think it's a great companion to Levinson's original masterpiece.
One of the things the authors recommend is to think about your marketing every day, which is something I haven't done. But I got stoked as I went thru the process and the exercise was made easy because it's all laid out for you. Low and no-cost marketing ideas? That's for me!
I have already gotten some inquiries which were the direct result of the marketing plan I put together with this book, and I'm sure more leads and sales will come.
Over the weekend, I began re-reading the Guerilla Handbook looking for some new ideas going forward. Tonite, I see that this site is offering BOTH books as a special. I think it's the best 25 bucks an entreprenuer can invest in their business.