Item description for Guerrilla Marketing 101 Lab: Lessons from the Father of Guerrilla Marketing by Jay Conrad Levinson...
This workbook by Jay Conrad Levinson, Father of the Worldwide Guerrilla Marketing Revolution, contains various workshop activities and projects that will propel you to business success. The activities and projects include: .Over 100 pages of Guerrilla Marketing activities and projects .Guerrilla Marketing calendar .One-page email marketing email marketing letters .How to achieve credibility .Seven-sentence guerrilla marketing plan .Developing your business goals .Identifying and analyzing your main competitor .Benefits list and competitive advantages .Choosing the appropriate marketing weapons .Identifying your target markets - nanocasting .Business marketing meme and theme line .Print media advertising and Radio and TV advertising .Internet marketing principles and web home page design .Finding fusion marketing partners .Developing a follow up and referral plan .And much, much more!
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Est. Packaging Dimensions: Length: 10.87" Width: 8.11" Height: 0.55" Weight: 0.62 lbs.
Release Date Sep 1, 2005
Publisher Morgan James Publishing
ISBN 193359618X ISBN13 9781933596181
Availability 131 units. Availability accurate as of May 28, 2017 06:36.
Usually ships within one to two business days from La Vergne, TN.
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More About Jay Conrad Levinson
Jay Conrad Levinson is the author of the best-selling marketing series in history, -Guerrilla Marketing.- His books have sold more than 20 million copies worldwide and appear in 62 languages. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide. Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of his Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association, a subscription website that has been a support system for small business since l999.
Jay Conrad Levinson currently resides in Sioux Falls, in the state of California. Jay Conrad Levinson was born in 1933.
Jay Conrad Levinson has published or released items in the following series...