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Cultivating Diversity in Fundraising [Hardcover]

By Janice Gow Pettey (Author)
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Item Number 156979  
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AFP/Wiley Fund Development - Full Series Preview
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  The Complete Guide to Fundraising Management (The AFP/Wiley Fund Development Series)   $ 67.21   In Stock  

Item description for Cultivating Diversity in Fundraising by Janice Gow Pettey...

An important roadmap for fundraising in today's multicultural communities
Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.
In this groundbreaking new book, the author examines today's four major ethnic groups-African American, Asian American, Hispanic/Latino, and Native American-in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
* Who are diverse donors?
* What are their charitable traditions and interests?
* What fundraising methods will be successful in diverse communities?
* What can fundraisers do to include more diversity in fundraising efforts?

Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today's nonprofit sector.

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Item Specifications...

Studio: Wiley
Pages   252
Est. Packaging Dimensions:   Length: 9.28" Width: 6.24" Height: 0.97"
Weight:   1.37 lbs.
Binding  Hardcover
Release Date   Nov 22, 2001
Publisher   Wiley
ISBN  047140361X  
ISBN13  9780471403616  

Availability  0 units.

More About Janice Gow Pettey

Register your artisan biography and upload your photo! JANICE GOW PETTEY is Executive Director of the Sacramento Regional Foundation. She has been a fundraiser for over twenty-two years, working for the American Red Cross, YMCA of San Francisco, and the United Way of the Bay Area. In addition to being a nationally known speaker and trainer on the subject of diversity and philanthropy, Ms. Pettey is an adjunct professor at the University of San Francisco, where she teaches fundraising and philanthropy courses in the College of Professional Studies. She is a member of the AFP Ethics Committee, and has served on the national AFP board and the Foundation board, in addition to having chaired the Diversity Committee.

Janice Gow Pettey has an academic affiliation as follows - Sacramento Regional Foundation, Sacramento, California and Univ. of Sa.

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Product Categories

1Books > Subjects > Business & Investing > Economics > General
2Books > Subjects > Business & Investing > General
3Books > Subjects > Business & Investing > Industries & Professions > Nonprofit Organizations & Charities
4Books > Subjects > Business & Investing > Small Business & Entrepreneurship > Capital Generation
5Books > Subjects > Nonfiction > Current Events > Poverty > Social Services & Welfare

Reviews - What do customers think about Cultivating Diversity in Fundraising?

This will help a lot  Dec 4, 2002
This book came along just in time. I want to congratulate Jancie Gow Pettey for tackling this subject and for doing it in a way that is readable and helpful. This book came to my attention just as I was accepting a new job with a nonprofit institution that serves an extremely diverse (both ethnically and economically) community. One phrase stood out to me: "Diversity means adjustment."

Summary: Get this book for your development library.


Fundraising in a Multicultural World  Jan 11, 2002
In this latest publication in the AFP/Wiley Fund Development Series, author Janice Gow Pettey contends that, to be successful, fundraisers must understand diverse ethnic cultures in America. While philanthropy in America mirrors the rapid shifts in technology and culture of the 21st century, giving practices in many ethnic communities draw on ancient cultural and religious traditions. Pettey looks at four major ethnic groups, African American, Asian American, Hispanic/Latino and Native American, explores their charitable traditions, then applies this background to recommended fundraising techniques.

The book provides interesting historical perspectives on these four groups, and offers insights into specialized giving practices. Cultural pitfalls are addressed as well: how do you bring up planned giving in a Chinese community, where death may be a taboo subject? How do you measure philanthropy where much of the flow of funds is back to communities in immigrants' home lands?

Also included are demographic data from the 2000 census, as well as observations gleaned from interviews with professionals in the philanthropic sector on family, personal and cultural giving patterns within their respective cultures. (This survey is ongoing, and the author gives information in the book on how to participate.)

"Cultivating Diversity in Fundraising" is well-organized and clearly written. While giving nonprofit professionals the tools to succeed in successful fundraising among these major ethnic groups, the book also promotes a greater understanding and respect for the role of minority communities in American philanthropic life.


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