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Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing [Hardcover]

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Item description for Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing by Jane Cunningham...

Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.




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Item Specifications...


Pages   256
Est. Packaging Dimensions:   Length: 9.76" Width: 6.3" Height: 1.18"
Weight:   1.19 lbs.
Binding  Hardcover
Release Date   Apr 1, 2007
Publisher   Cyan Communications
ISBN  1904879969  
ISBN13  9781904879961  


Availability  0 units.


More About Jane Cunningham


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Product Categories

1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
2Books > Special Features > New & Used Textbooks > Social Sciences > Women's Studies
3Books > Subjects > Business & Investing > General
4Books > Subjects > Business & Investing > Management & Leadership > Management
5Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
6Books > Subjects > Nonfiction > Womens Studies > General



Reviews - What do customers think about Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing?

Perceptive and stimulating  Oct 3, 2007
I found this a really useful book in starting my own business. As most of my clients are women, this was an invaluable resource in crafting our business plan.
 
this is a fascinating, intelligent read  Sep 27, 2007
I loved this book. It hits all the nails on the head. If you are man marketing products to women (and that is pretty much all men in marketing) then not reading it should be a sackable offence
 
Rehash of all the old stereotypes  Sep 11, 2007
This book is a rehash of all the old stereotypes of women's purchasing behavior and though processes. Not a particularly smart read if you actually want to make money marketing to women.

 

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