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Cien mejor que uno [Paperback]

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Item description for Cien mejor que uno by James Surowiecki...

La sabidura de la multitud o por qu la mayora siempre es ms inteligente que la minora

En este libro tremendamente fascinante, James Surowiecki, el conocido columnista de la revista TheNew Yorker, explora una idea aparentemente sencilla pero que reviste profundas implicaciones: los grandes colectivos son ms inteligentes que la minora selecta, por brillante que sta sea, cuando se trata de resolver problemas, promover la innovacin, alcanzar decisiones prudentes, e incluso prever el futuro.

Esta nocin en apariencia contraria a lo que nos dicta la intuicin tiene consecuencias muy importantes en lo que respecta el funcionamiento de las empresas, el progreso del conocimiento, la organizacin de la economa y nuestro rgimen de vida cotidiano. Con una erudicin que no parece conocer lmites y una prosa estupendamente clara, Surowiecki explora campos tan diversos como la cultura popular, la psicologa, el conductismo econmico, la inteligencia artificial, la historia militar y la teora econmica, todo ello a fin de demostrar cmo funciona el mencionado principio en el mundo real.

A pesar de que la argumentacin es necesariamente compleja, Surowiecki logra presentarla de manera muy amena y los ejemplos que cita son tan realistas como sorprendentes y divertidos. Por qu nos colocamos siempre en la fila de los lentos? Por qu es posible comprar una tuerca en cualquier parte del mundo y que case con el tornillo correspondiente de cualquier otro lugar? Por qu se producen los embotellamientos de trfico? Cul es la mejor tctica para ganar dinero en un concurso televisado?

Brillante y accesible, Cien mejor que uno es la biografa de una idea que aporta enseanzas importantes acerca de nuestra manera de vivir, de elegir a nuestros dirigentes, de gestionar nuestras empresas y de pensar acerca de nuestro mundo.




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Item Specifications...


Pages   352
Est. Packaging Dimensions:   Length: 0.75" Width: 5.75" Height: 9.25"
Weight:   1.1 lbs.
Binding  Softcover
Release Date   Mar 7, 2005
Publisher   Urano
ISBN  8479535911  
ISBN13  9788479535919  


Availability  0 units.


More About James Surowiecki


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James Surowiecki is a staff writer at The New Yorker, where he writes the popular business column, The Financial Page. His work has appeared in a wide range of publications, including the New York Times, the Wall Street Journal, Artforum, Wired, and Slate. He lives in Brooklyn, New York.

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James Surowiecki was born in 1967.

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Product Categories

1Books > Subjects > Business & Investing > Management & Leadership > Leadership
2Books > Subjects > Nonfiction > Social Sciences > General



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