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Mobile Commerce: Gewinnpotenziale einer stillen Revolution [Hardcover]

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Item description for Mobile Commerce: Gewinnpotenziale einer stillen Revolution by Jörg Link...

Mobile Commerce gehrt zu den vieldiskutierten Themen, bei denen eine groe Unsicherheit bezglich der zuknftigen Entwicklung festzustellen ist. Dieses Buch soll helfen, die Unsicherheit zu reduzieren und eine kommerzielle Nutzung des M-Commerce zu ermglichen. Dazu werden die Bestimmungsfaktoren der zuknftigen Entwicklung und einer erfolgreichen kommerziellen Nutzung analysiert sowie zentrale Teilaspekte des Einsatzes mobiler Endgerte dargestellt. Es wird deutlich, dass M-Commerce kein "Modethema", sondern der Beginn einer langfristigen Entwicklung hin zum "Electronic Aided Acting" ist, und damit elektronische Untersttzung sowohl bei geschftlichen Kommunikations- und Transaktionsprozessen als auch in Alltagssituationen und Notlagen beinhaltet. Ebenso deutlich wird, dass sich auch im M-Commerce kommerzielle Erfolge nur von jenen Unternehmen erzielen lassen, welche bestimmte Regeln des strategischen Marketing und Marketing-Controlling befolgen.

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Item Specifications...

Pages   288
Est. Packaging Dimensions:   Length: 9.45" Width: 6.3" Height: 0.87"
Weight:   1.23 lbs.
Binding  Hardcover
Release Date   Mar 11, 2003
Publisher   Springer
ISBN  3540000240  
ISBN13  9783540000242  

Availability  121 units.
Availability accurate as of May 25, 2017 04:29.
Usually ships within one to two business days from La Vergne, TN.
Orders shipping to an address other than a confirmed Credit Card / Paypal Billing address may incur and additional processing delay.

More About Jörg Link

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1Books > Calendars > Foreign Language
2Books > Foreign Language Books > German > All German Books
3Books > Foreign Language Books > German > Nonfiction
4Books > Foreign Language Books > German > Professional & Technical
5Books > Special Features > New & Used Textbooks > Business & Finance > Marketing
6Books > Subjects > Business & Investing > Management & Leadership > Management
7Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
8Books > Subjects > Computers & Internet > Computer Science > Software Engineering > Information Systems

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