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Excel for Marketing Managers (Excel for Professionals series) [Paperback]

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Item description for Excel for Marketing Managers (Excel for Professionals series) by Ivana Taylor...

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

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Item Specifications...

Pages   150
Est. Packaging Dimensions:   Length: 10.9" Width: 8.5" Height: 0.7"
Weight:   1 lbs.
Binding  Softcover
Release Date   Jan 1, 2006
Publisher   Holy Macro! Books
ISBN  1932802134  
ISBN13  9781932802139  

Availability  0 units.

More About Ivana Taylor

Register your artisan biography and upload your photo! Ivana Taylor is a marketing instructor at Cleveland State University and Akron University. She lives in Medina, Ohio. Bill Jelen is the principal of and the author of "Mr. Excel on Excel and "Guerilla Data Analysis Using Microsoft Excel. He lives in Uniontown, Ohio.

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Product Categories

1Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General
2Books > Subjects > Computers & Internet > General

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