Item description for Ten Steps to Innovation Heaven: How to Create Future Growth and Competitive Strength by Howard Wright...
Innovation promises a lot, and companies of all sizes may recognize its potential, yet successful implementation remains a challenge.This book highlights the key reasons why companies fail in innovation and how they can avoid it, and then presents a practical, 10-step framework for planning and implementing successful innovation projects. With genuine insights and a deep understanding of the factors that make or break a project, the vital role of business innovation is made accessible to any reader for any company.
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Est. Packaging Dimensions: Length: 9.21" Width: 6.14" Height: 0.94" Weight: 1.1 lbs.
Release Date Apr 1, 2007
Publisher Cyan Communications
ISBN 1905736053 ISBN13 9781905736058
Availability 0 units.
More About Howard Wright
Wright is a lecturer in Fine and Applied Arts at the University of Ulster.