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Standing on the Shoulders of Giants: Hermann Vaske's Conversations With the Masters of Advertising [Paperback]

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Item description for Standing on the Shoulders of Giants: Hermann Vaske's Conversations With the Masters of Advertising by Hermann Vaske...

Standing on the Shoulder of Giants is an impressive collection of interviews dedicated to creativity. Insider Hermann Vaske has interviewed nearly all top-notch creatives (e.g. art directors, advertising strategists, movie directors and artists) on the subject. The book documents the very personal and different aspects of being creative. Standing on the Shoulder of Giants grasps the best-of Vaskes eminent enquiries , including interviews and pictures with Oliviero Toscani, Wim Wenders, Dennis Hopper, Mike Figgis, Damien Hirst, Michael Conrad, Tony Scott, Adrian Lyne, Neville Brody, Alan Parker, etc.



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Item Specifications...


Pages   377
Est. Packaging Dimensions:   Length: 8.55" Width: 5.91" Height: 1.21"
Weight:   1.33 lbs.
Binding  Softcover
Publisher   Gestalten Verlag
ISBN  3931126692  
ISBN13  9783931126698  


Availability  0 units.


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Product Categories

1Books > Subjects > Arts & Photography > Art > Art History
2Books > Subjects > Arts & Photography > Art > General
3Books > Subjects > Business & Investing > Careers > General
4Books > Subjects > Business & Investing > Careers > Guides
5Books > Subjects > Nonfiction > Education > Education Theory > Contemporary Methods > Multicultural
6Books > Subjects > Nonfiction > Social Sciences > Sociology > Race Relations > General



Reviews - What do customers think about Standing on the Shoulders of Giants: Hermann Vaske's Conversations With the Masters of Advertising?

Insightful  Aug 13, 2003
Imagine you can actually talk with the legends of advertising business. Imagine that they indeed have half an hour for you. Imagine them telling you the circumstances and inspiration behind their noteworthy projects. That is the kind of info you receive in this book. Great work of Hermann Vaske, in his interviews he knows which buttons to push in order to access the Creative Side of the Force. Highly recommended
 

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